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DIY: Fashion Website Conversion Rate Analysis

DIY: Fashion Website Conversion Rate Analysis

Want to complete a comprehensive conversion rate analysis of your fashion website, but have no idea where to start? Don’t worry, our ‘Do It Yourself’ guide should help you get your foot in the door when it comes to basic conversion rate analysis.

There are many changes you can make to your fashion website that can improve your conversion rate, but how can you diagnose the issues in the first place? We’ve put together a short checklist for you and, if you can’t tick them off, those items could be the reason your conversion rate is so low!

DIY: Fashion website conversion rate analysisImage source

Are your contact details on the homepage?

This is a seemingly obvious point, right? Wrong. A lot of fashion brands think that simply having a contact page menu item is enough. According to Econsultancy, a massive 45% of e-commerce traffic in the UK is coming from mobile devices. So just think, mobile users aren’t going to trawl through site pages to find your contact details, make it easy for them – put your phone number and your email address at the top of your homepage!

Do you have clear product images?

It’s important that your images are clear, bright and enticing to the user. It would be worth getting the opinion of your target market before you tick this point off. Do they understand clearly what it is you’re selling in your product pictures? And, can they clearly understand all the important details of the product too? If the answer is yes, fantastic, if it’s a no, this could be damaging your conversion rates.

Do you offer the user a FAQs section?

A frequently asked questions page can be great for resolving basic enquiries for your users, without them having to contact your fashion website and await a response. If they are awaiting a response, they’re not purchasing! So, why delay the purchasing process unnecessarily? Find your most frequently asked questions and add them to your ‘contact us’ page. Or better yet, create a new page just for frequently asked questions – Google will love its keyword-rich nature!

Do you upsell your products when necessary?

Upselling is just for sales people on calls, right? No! When a customer clicks a product on your fashion website, do you then suggest other products they might like based on the original item viewed? If the answer is no, then you’re missing an upselling trick. A few years back, Amazon revealed that as much as 35% of their revenue, came from upselling products to customers. Impressive! It worked for them, why not you?

If you’d like some advice on how best to optimise your website to improve conversion rates, please get in touch today and speak with one of our CRO experts on, 0800 011 9715.

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