Ever since their launch in 2014, Facebook carousel ads have been a hit with retailers. This is mainly due to the nature of the ads allowing them a little more space to be creative and stand out from the crowd on an already highly competitive advertising platform. Carousel adverts work by showing several product images or videos (up to 10 in on ad), which are available for users to browse using a swipe feature on mobile and clickable left and right arrows on desktop. They can click straight through to buy the product on your website. Other than the file size restrictions and other minor requirements from Facebook (there are the usual limitations to the number of characters in both the text and headline) Facebook carousel ads are an ideal way to showcase hero products, new lines and special offer, particularly in the fashion and jewellery market, where a picture really does speak a thousand words. Perhaps most importantly, many advertisers report significantly lower cost per conversion when using carousel ads when compared with single image link ads on Facebook, and this is something we frequently see with our own fashion and jewellery clients at Hit Search.
When it comes to Facebook advertising for retailers, here are some of the reasons why carousel ads are your new best friend:
Now that we’ve established that carousel ads are a high-performing tool for your marketing strategy, here’s a bit about how to begin creating your own, if you haven’t tried already.
There’s no denying that carousel ads do a lot for your business at very little cost to you, meaning that they are an absolute no-brainer when it comes to stepping up your marketing activity, particularly if you are a jewellery, accessories or fashion retailer. Don’t get left behind!