It's important that your fashion brand connects with its mobile users. Just in case you haven't yet been persuaded, here'  four facts that support the need for a mobile strategy.

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1. According to research conducted by the Centre for Retail Research (CRR) retailers are missing out on an incredible £6.6bn a year by not going mobile!

2. According to the State of Digital Marketing 2015 infographic, the most popular devices used to search the internet were PC/laptop (91%), smartphone (80%), tablet (47%) and games console (37%). Even though PC and laptop are still holding the majority smartphone is not far behind at all.

3. Research conducted by Oracle Mobile found that a massive 48% of UK millennials said that poor mobile experience would make it less likely for them to use a business’s other products.

4. Research from Barclays suggested UK consumers are to spend £53.6bn a year using their smartphones and tablets by 2024