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Helen Jackson

Here's why your fashion brand needs a mobile strategy

It's important that your fashion brand connects with its mobile users. Just in case you haven't yet been persuaded, here'  four facts that support the need for a mobile strategy.

P.S. Our latest eBook is perfect for your fashion brand, check it out here.

1. According to research conducted by the Centre for Retail Research (CRR) retailers are missing out on an incredible £6.6bn a year by not going mobile!

2. According to the State of Digital Marketing 2015 infographic, the most popular devices used to search the internet were PC/laptop (91%), smartphone (80%), tablet (47%) and games console (37%). Even though PC and laptop are still holding the majority smartphone is not far behind at all.

3. Research conducted by Oracle Mobile found that a massive 48% of UK millennials said that poor mobile experience would make it less likely for them to use a business’s other products.

4. Research from Barclays suggested UK consumers are to spend £53.6bn a year using their smartphones and tablets by 2024

If you have a business in the financial sector and would like to up your marketing game or receive some expert information about digital marketing for financial services, then get in touch with a member of our team!

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