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Helen Jackson

How to build your legal buyer personas from scratch

It can be difficult to build anything marketing-related from scratch, whether it’s a marketing strategy, a campaign, whatever it is you’re building, it all needs to begin with buyer personas. But, why do you need to start with buyer personas? We hear you ask! Buyer personas help you define your audience clearly, making it easier to not only target your audience, but they help understand exactly what your audience want, when.

Not only have we created a step-by-step guide to building your personas (you can access your copy here) but, we’ve also created some very handy, editable buyer persona templates (you can download your copy of these templates here!)


Equipped with both of these resources, your firm should be able to create a great foundation for its marketing strategies going forward.

So get started and build your legal buyer personas from scratch. If you’re getting a bit stuck creating your personas, we can help. Get in touch today.

download our eBook to build your legal buyer personas

If you have a business in the financial sector and would like to up your marketing game or receive some expert information about digital marketing for financial services, then get in touch with a member of our team!

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