Marketing can become very expensive, particularly if you don’t allocate a specific budget to each channel. And it can be tempting to keep pouring money into the paid search, or paid social channels in the hope that more money equals more conversions and generally more relevant brand awareness.
So, if you’ve dabbled with a few paid channels and perhaps exhausted your budget, then you’ll be happy to hear there are many free ways to ensure your content gets the attention it deserves.
Here are our top 3 ways to get your content noticed without spending a precious penny!
You probably already have a LinkedIn account, but are you fully utilising it for the purpose of content distribution? With over 300 million registered users, LinkedIn is one of the biggest, and free, professional networks accessible to your firm. Even though your legal services might be predominantly B2C, that doesn’t mean you should use this network for content distribution. Posting a thought-led industry piece, can help individuals boost their credibility in the business sphere. With each of your connections receiving a notification each time you publish a new post, it’s one of the best ways to get your content onto the internet for free.
Content outreach opportunities
After researching credible and relevant third party websites, you can start to offer your content for free placement on industry advice websites. These online magazines can become a mutually beneficial channel, with your content being shared with your target market and the magazine obtaining high-quality and free of charge content for their site. Don’t go in looking for a link back to your website, remember, the point of outreaching this content is to get your brand heard and more importantly seen by that all important audience.
Interact on social media
In the last few years, social media has opened up new and exciting marketing possibilities for countries around the world. Creating a profile on all mainstream social platforms is free of charge, so even if you’re against the idea of social media, there’s no excuse not to try it! Your target market is definitely out there somewhere, whether it’s in a business capacity or a social capacity, you need to start interacting with them and sharing your content. Just posting links to your content isn’t going to help a great deal, you need to get creative with your post content to really reel them in!
Want more content marketing tips? Download our new eBook specifically for the legal sector! OR why not sign up to our legal content marketing webinars below??