Facebook, Twitter and LinkedIn are three of the most actively used social media platforms in the UK and chances are your legal firm is using all three. But for each platform there a different ways to get the most out of your content and engage with your target audience. So here are some tips to creating great content for each of them.
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Facebook users are usually looking for a bit of fun and light entertainment while they are stuck on the train or in the queue at the shops. Their main reason for using Facebook is to stay in touch with family and friends but they are willing to engage with brands when it is relevant to them. Here are a couple tips to help you produce some great Facebook content:
Twitter users are highly active and engaged online individuals, using the platform as their go-to place for breaking news or business questions. And with only 140 characters and a tweet lifespan of 18 minutes, you’ve got to have maximum impact in minimum time.
LinkedIn is the business network, users are busy professionals who are looking to connect with likeminded businesses and peers who can help them achieve their business objectives and keep them informed on industry news.
There you go some fantastic tips to help you create great content for the three most active social media networks, but if you want some more social marketing tips then check out this blog: 7 SOCIAL MEDIA TIPS FOR THE BEGINNER LEGAL MARKETER