There’s more to making your brand Christmas-focused than adding a banner to your website. Creating a unified Christmas campaign can help bring your channels together whilst making sure your brand is offering a consistent Christmas message. So, how can you make sure your brand oozes Christmas appeal?
We’ve gathered together a few tips to help keep your brand on that perfect Christmassy track.
Keep your imagery consistent
You’re images should ideally be as consistent as possible. This helps create a recognisable Christmas-focused brand. If you use cartoon images, dress your clothing models up or you focus on a particular Christmas character, consistently using these image variations, will help your followers and customers alike identify with your brand no matter which of your channels they interact with.
Create a dedicated email marketing campaign
Email marketing can be a great way to ensure your existing customers know exactly what festive madness you’re planning. Whether it’s a Christmas competition, some fantastic offers or promotions, or season-focused and limited edition products, then you can notify your database this way. Drip marketing to this database in the run-up to Christmas can help build excitement and create a buzz surrounding your campaign. You want to start those tongues wagging!
Add exploration elements to your site
Including clues around the website that tie into a competition, for example, can help encourage your users to explore your site that little bit more. The more time your visitors spend on your website, the higher the possibility that they’ll purchase from your fashion brand.
Look at the competition
You should already be signed up to your competitors’ mailing lists (if you aren’t, sign up now!). Keeping an eye on the competition is so important, it can help spark an even better and more creative idea for your own brand. Looking through your competitors' websites from last year’s Christmas campaigns by using the Wayback Machine.
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