Social media is ever-changing, in fact, news was published just last week about how Instagram may adopt a similar algorithm to Facebook, in terms of feed structure. It seems every social channel is experiencing frequent changes and, regardless of size, they can all impact your fashion brand’s social media strategy.
So, with all these changes to deal with on top of the ever-increasing demands of the consumer, how can you master social media like a pro for your fashion brand? Here’s our top tips! (Scroll down to see what tips our Social Media Guru, Rachel, shared too!)
Sign up to a management platform
Social media management platforms such as Hootsuite or Sprout Social, can not only save time, but they group all your main social platforms together in one place. Management software can eliminate the need to share individual social channel passwords and can also help you manage your brand coherently, from scheduling posts in advance, to monitoring brand mentions so you don't miss out on those all-important audience engagements!
Create a separate customer service account
If you receive a large volume of customer service complaints or general questions, maybe it’s time to think about a dedicated customer service social account? You’d be joining the likes of H&M and Next (amongst others), this can help unclog your mainstream social accounts and help your team efficiently deal with social complaints all in one place!
Analyse, analyse, analyse
What posts work best? What time of day results in the most interactions? And, what kind of content creates the biggest buzz? Knowing the answers to these questions is crucial to success across social media. Finding out what works and what doesn’t is key to informing your future social media strategies. Using Google Analytics and specific channel analytics platforms, such as Twitter's in-built platform, is a great start!
We asked our client Social Media Guru, Rachel, for her top social tips and here’s what she said…
Understand that not all of your audiences on each social media channel will be interested in the same types of content. For example, a blog may be more popular with your Facebook audience than with your Twitter audience, and a short video may be better received on Instagram than on Google+. Find out what works best for your brand on each channel and develop your social media strategy after testing the water for a month or two.
You also need to interact with your audience. The whole point of “social” media for brands is to be able to directly interact with different groups of people. If someone contacts your brand on social media, whether it’s a complaint or a compliment or otherwise, always respond!