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Hazel Miller

How to Reach Millennials as an Insurance Company

Millennials, also known as Generation Y, are those born between 1981 and 1997. Notorious for taking selfies and spending the majority of their time on social media, millennials are a tricky customer demographic to target as an insurance company. To get even a couple of seconds out of their busy day can be considered a major win as a business. From social media notifications from several profiles, WhatsApp messages, Google Adwords, targeted social media campaigns and emails, it is a wonder how insurance companies do manage to successfully target this customer. Here are some top digital marketing tips to draw in a millennial.

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Grab Your Opportunity

Real-time marketing is key to selling online. There is no point in marketing your insurance services at a time when the majority of millennials are either at work, university or busy running errands; as they just won’t be in the right frame of mind or have the time to complete a buyer journey. It is far better to target this customer after working hours when they are more likely to be spending their free time online. 

Follow through with your online campaign. A major flaw when it comes to real-time marketing, is having ads live after 6pm on social media, but with no way for a customer to complete an order purchase, as your call-centre or business is closed. There is nothing more frustrating than deciding to trust a brand online and purchase the service or product and being met with an unavailable or closed recording or message. You can almost guarantee that you will have lost the potential customer by the time your office opens the next day. Be re-active and respond to any enquiry or lead as soon as you get it.

Invest in Video & Interactive Content

It can be expensive, it can be time consuming, but video is becoming king of content marketing and it’s time to adapt. Whether you’re creating short five second clips, boomerangs or two minute YouTube videos, investing in evergreen video content is the way forward.

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According to recent data published by HubSpot, 80% of customers are said to remember video content that they’ve watched last month, which means the information and marketing material in the video content has a longer lasting impact on the viewer.

Video content is also projected to claim more than 80% of all web traffic by 2019, with embedded videos increasing conversion rates on landing pages by 80%. In addition, according to YouTube, mobile video consumption is steadily growing by 100% year on year, with 64% of customers more likely to buy a product online after watching a video about it. As an insurance company, video content provides a creative opportunity to promote your business and insurance products in an engaging and consumer friendly way.

Insurance video content examples:-

Here are some interesting and creative insurance videos recently published on YouTube:-

Vagabrothers: https://www.youtube.com/watch?v=iTuQWplZrcc

ICEA LION Travel Insurance https://www.youtube.com/watch?v=_Vxtz_-5SeI

Admiral: https://www.youtube.com/watch?v=WAB84f_yAYo

Thai Life Insurance: https://www.youtube.com/watch?v=qZMX6H6YY1M

6 deadly marketing mistakes made by insurance brands

If you have a business in the financial sector and would like to up your marketing game or receive some expert information about digital marketing for financial services, then get in touch with a member of our team!

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