If you work in the insurance sector and you work alongside a digital marketing agency, you need to question why they’re so fixated on your search positioning.
Many agencies are fixated on their client’s search positioning and whilst it’s important that your insurance brand ranks healthily in the search results, it’s equally important that you’re ranking for the correct keywords that are going to bring the most relevant visitors to your site. You want to only attract those who have the potential to convert into a valued customer, therefore, all other traffic becomes almost irrelevant.
Our aim is to look at your digital marketing tactics in a holistic nature. We want to ensure your overall exposure is increased as a brand, but we also want to directly target your specific audience to increase the chances of conversions consistently throughout all digital marketing channels.
Read more about digital marketing mistakes commonly made in the insurance sector here.