If you’re currently working alongside a digital marketing agency, it’s important they’re working with you, sharing your corporate goals and helping you achieve, if not surpass them as best they can.
Although most agencies do look at the bigger picture when analysing the results of your SEO campaigns, some agencies seem to be fixated on the client’s search positioning. Monitoring when a client moves up in the rankings, or slips down a little, is, of course, important. But it’s not the be all and end all, you also need to evaluate the quality of the traffic coming to the site – has it become more relevant? Surely, if your traffic is more relevant to your business and you’re converting users into policy holders at a higher rate, does it matter if you’re at the top of the search engine results page, or the middle?
It’s not just traffic analysis, it also comes down to are you actually optimising your pages for the correct keywords for your insurance brand? You want to only attract those users who have the potential to convert into a valued customer, therefore, all other traffic almost becomes irrelevant.
Our aim at Hit Search is simple – we look at your digital marketing tactics in a holistic nature. We want to ensure your overall exposure is increased as a brand, but we also want to directly target your specific audience, to increase the chances of conversions consistently, throughout all digital marketing channels.
Make sure your insurance brand is avoiding these other five digital marketing mistakes, read them here.