The sheer amount of content on the web can make it difficult for your company to stand out. This is where personalised web content can help. Creating a personalised web content strategy can assist your law firm in cutting through the noise to generate more case enquiries.
Personalised web content is a form of content marketing, which uses visitor data to deliver targeted relevant content based on the visitor’s interests, motivations and location. Also known as content customisation, it involves the use of user data to deliver the right landing page with a highly targeted call-to-action based on segmentation such as geography and industry.
For example, as a law firm you may wish to use different landing pages for visitors looking for a personal service, such as a divorce solicitor than you would for a visitor who is looking for a commercial service.
For personalised web content to work you will need a content management system (CMS) that is able to display a number of landing pages tailored to your predefined user profiles. If your CMS is not able to do this right now, there are add-ons you can download and tools such as Smart Content that can integrate into your platform and only require an embed code.
To be able to collect the information you need to deliver personalised content; you can use both opt-in and anonymous data.
Opt-in data: This is information the user has offered to you willingly through mediums such as forms, surveys and social identification channels like Facebook Connect.
Anonymous data: This is information gathered by cookies, tracking IP addresses and analytic platforms.
If you’ve identified that personalised web content is the right way to go for your law firm, then follow the tips below to get started:
Want more tips on how to generate case enquiries? Download our ultimate guide, now.
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Name | Job Title
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Name | Job Title
Pe litatis dolutat ureraturio. Usa quam hilibus estis rest aliatiur? Qui ut uta que exerfereped expe nos nectus, quibea dolore magnatus, ut minulparum ut as cor simporectore velles explatur, coreprae reritatisque dit quatum et eic te nis qui beatiatet des eiur? Vellique rero te dolore ped qui remo est dolloria quibus eosanda natem autem venitatem venditemquam aspe rem dus repere et unt. Oviducium volupta am veniasit estrum esequi ut ut qui raepuda volupid untiosam es eaqui aut a iur.
Name | Job Title
Liverpool
Honeycomb
Edmund Street
2nd Floor
Liverpool
L3 9NG
London
Kemp House
152 - 160 City Road
London
EC1V 2NX