A/B testing also known as split testing is a method of comparing two versions of your legal website, a webpage or even a single on page element such as your call-to-action button at the end of a blog post. By comparing the two versions you allow yourself to see which version performs best. Using the data collected from your A/B tests you can validate the new designs and increase the conversion rate for your firm. So in the rest of this blog we’ll discuss just how you can perform an A/B test for your law firm.
P.S. Download our Legal CRO eBook now and find five great ways to optimise your legal firm and increase the number of cases you generate today.
How A/B testing works
A/B testing works by taking a webpage and creating a second modified version. The changes on the second page can be as simple as a different headline or CTA button to a whole page re-design. You then present these two pages to your potential claimants with 50% being sent to the original page acting as a control group, and the other 50% being sent to the newly designed page. As potential claimants are taken to both pages their engagement with the pages and the individual elements on the page are measured and analysed through a statistical engine such as Google Analytics. From these findings you can determine if the changes you have made have had a positive or negative effect on your visitor’s behaviour.
There is no such thing as a failed test as whether the findings show your changes had a positive or negative affect, you have still been able to gather valuable information on the behaviour of your legal website visitors.
How to run an A/B test
A/B testing is made up of a number of processes; here is an overview of the general framework to use for your firm’s A/B testing:
Pe litatis dolutat ureraturio. Usa quam hilibus estis rest aliatiur? Qui ut uta que exerfereped expe nos nectus, quibea dolore magnatus, ut minulparum ut as cor simporectore velles explatur, coreprae reritatisque dit quatum et eic te nis qui beatiatet des eiur? Vellique rero te dolore ped qui remo est dolloria quibus eosanda natem autem venitatem venditemquam aspe rem dus repere et unt. Oviducium volupta am veniasit estrum esequi ut ut qui raepuda volupid untiosam es eaqui aut a iur.
Name | Job Title
Pe litatis dolutat ureraturio. Usa quam hilibus estis rest aliatiur? Qui ut uta que exerfereped expe nos nectus, quibea dolore magnatus, ut minulparum ut as cor simporectore velles explatur, coreprae reritatisque dit quatum et eic te nis qui beatiatet des eiur? Vellique rero te dolore ped qui remo est dolloria quibus eosanda natem autem venitatem venditemquam aspe rem dus repere et unt. Oviducium volupta am veniasit estrum esequi ut ut qui raepuda volupid untiosam es eaqui aut a iur.
Name | Job Title
Pe litatis dolutat ureraturio. Usa quam hilibus estis rest aliatiur? Qui ut uta que exerfereped expe nos nectus, quibea dolore magnatus, ut minulparum ut as cor simporectore velles explatur, coreprae reritatisque dit quatum et eic te nis qui beatiatet des eiur? Vellique rero te dolore ped qui remo est dolloria quibus eosanda natem autem venitatem venditemquam aspe rem dus repere et unt. Oviducium volupta am veniasit estrum esequi ut ut qui raepuda volupid untiosam es eaqui aut a iur.
Name | Job Title
Liverpool
Honeycomb
Edmund Street
2nd Floor
Liverpool
L3 9NG
London
Kemp House
152 - 160 City Road
London
EC1V 2NX