Legal persona marketing is a powerful tool for your firm and will underpin all of your inbound marketing strategies. But how do you go about creating your client personas so as to drive new clients into getting in touch with your firm? Find out below.
P.S. Why not download our step-by-step guide to building your legal buyer personas today?
What is persona marketing?
Persona marketing is the process of creating a fictitious persona that represents your firm’s ideal client. This fictitious persona is then used to drive and focus your inbound marketing strategies looking to develop content which will aid your ideal clients with the challenges they face on a day to day basis.
Building a persona
To build your client personas you need to focus on a combination of these five research modalities:
Once you’ve conducted the research using your current client data, thoughts and ideas from your business development teams and (budget allowing) surveys and interviews to gain insight from real people, you can begin to build your personas.
Why not download our free persona templates to help you get started.
What to remember
When building your persona you want to use all the data that you’ve gathered to create a story which provides you with insight into the lives and behaviour of your ideal claimant. This then allows you to focus your content production and publishing efforts so as to create engaging content which will help your ideal clients while also making sure it can be found in the places they visit on the web.
Though your persona is now complete and is helping you to generate new clients for your firm it’s important that you return to update and change your marketing personas over time as the needs of your firm change and evolve.
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Name | Job Title
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Name | Job Title
Pe litatis dolutat ureraturio. Usa quam hilibus estis rest aliatiur? Qui ut uta que exerfereped expe nos nectus, quibea dolore magnatus, ut minulparum ut as cor simporectore velles explatur, coreprae reritatisque dit quatum et eic te nis qui beatiatet des eiur? Vellique rero te dolore ped qui remo est dolloria quibus eosanda natem autem venitatem venditemquam aspe rem dus repere et unt. Oviducium volupta am veniasit estrum esequi ut ut qui raepuda volupid untiosam es eaqui aut a iur.
Name | Job Title
Liverpool
Honeycomb
Edmund Street
2nd Floor
Liverpool
L3 9NG
London
Kemp House
152 - 160 City Road
London
EC1V 2NX