When it comes to using influencer marketing and working with bloggers or vloggers, one of the main barriers to brands getting involved is the perception that it’s hard to quantify success and to prove how much difference it makes to your bottom line.

However, there are proven strategies and processes which can be put in place to track and measure every element of an outreach or influencer campaign, which can be benchmarked against other channels, to show the actual value and worth of this type of activity to your brand.

Watch our video to see how Hit Search develop our influencer & blogger marketing strategies, set KPIs, choose who to work with, ensure delivery to deadline, leverage the content produced, tie in with wider brand objectives, how we track and measure return on investment, and much more.