There are many common mistakes made within the insurance sector, many that could easily be avoided, but we have two impactful tips for you to take away and implemented that will guarantee to increase your policy volume!
Mistake #1: Not implementing programmatic display advertising
A relative newcomer to the digital marketing mix, programmatic display is one of the top converting channels for our insurance clients. It combines re-targeting with advanced prospecting based on ‘look-alike’ audience profiles that match customers that have shown real ‘purchase interest.’ These motivated buyers may have visited a number of insurance sites already and may have visited your site, too. This is where the ‘program’ can then target them with a piece of creative, such as a banner, in real-time templating them back to your site right there and then!
At Hit Search we are currently getting some very impressive results for insurance clients and you should too – get in touch to discuss this in detail.
Mistake #2: Having a CMS that doesn’t allow you to run CRO tests
Many content management systems (CMS) make it difficult, or impossible, for most insurance companies to access the coding of their own website. This means that they are unable to run detailed conversion rate optimisation (CRO) tests as a result.
At Hit Search, we use software that avoids the need to access this code, enabling us to implement new tests without having to make amends to the live site. The only changes that need to then take place are those that have been proven to increase conversions and, therefore, policy volumes.
Wondering what other mistakes you should avoid making? We’ve got four more for you here!