Earlier this year, Google announced that it would be changing the way it indexes pages to a “mobile-first” algorithm, in keeping with the shift in how the majority of people use search. In short; Google will be putting emphasis on mobile pages to assess how relevant and useful it is, rather than using desktop pages to determine how a website should be ranked.
But how will these changes affect your retail brand? Well, if your mobile pages are neglected, or don’t reflect their desktop counterparts, your rankings and organic traffic could drop. Luckily, there are steps you can take to ensure that your brand is ready for mobile-first indexing.
A responsive website is the first fundamental step in making sure that you maintain (and improve) your rankings once the mobile-first indexing has been rolled out.
Responsive sites are designed to automatically respond to different screen sizes, to adapt to any device - be it mobile, tablet or desktop
Engaging and relevant content is always important to attract visitors and keep them on the site, but it’s even more so on mobile. Think about your user experience; are your articles lengthy? Could they be broken up into more digestible formats? Would images or video content help to keep your readers engaged? The key to keeping readers on your page is to keep your content snappy and use different media types to draw them in.
Finally, just as with desktop, the speed of your site is a hugely influential ranking factor when it comes to mobile first indexing. A fast website will help to encourage longer sessions, a lower bounce rate and, hopefully, more customer conversions.
We can help! Give our fashion retail team a call today on, 0800 011 9715 or visit Fashion Digital Marketing.
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Name | Job Title
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Name | Job Title
Pe litatis dolutat ureraturio. Usa quam hilibus estis rest aliatiur? Qui ut uta que exerfereped expe nos nectus, quibea dolore magnatus, ut minulparum ut as cor simporectore velles explatur, coreprae reritatisque dit quatum et eic te nis qui beatiatet des eiur? Vellique rero te dolore ped qui remo est dolloria quibus eosanda natem autem venitatem venditemquam aspe rem dus repere et unt. Oviducium volupta am veniasit estrum esequi ut ut qui raepuda volupid untiosam es eaqui aut a iur.
Name | Job Title
Liverpool
Honeycomb
Edmund Street
2nd Floor
Liverpool
L3 9NG
London
Kemp House
152 - 160 City Road
London
EC1V 2NX