Not getting as many bookings through mobile as you’d like? The mobile segment is only set to grow so make sure your travel brand has the correct measures and tactics in place to be able to convert all those mobile users browsing the search engine results pages (SERPs).
A separate keyword strategy will ensure you’re targeting the right people
Even though you might think it’s saving you time bundling all your keyword research into one, you’re doing your campaign a disservice before it’s even started! You need to treat your mobile SEO strategy as an entirely new and separate strategy for your travel brand. As reported by Search Engine Land, 69% of keywords rank differently across mobile and desktop – so don’t dismiss a separate keyword strategy!
Gear your site toward the mobile user to improve the user’s experience
From clickable phone numbers to clean and simple landing pages, optimising your travel brand’s site for the mobile user is imperative. With Google now favouring mobile-friendly sites and web pages ever since their mobile-friendly algorithm was first roll out in 2015, your site needs to now adhere to all the elements the search engine is looking for, otherwise, your competitors could easily be ranked above you. Keep in mind that your design should be thumb-friendly, from easy-to-recognise icons to buttons that are effortlessly clickable; make sure you’re making the mobile experience as pleasant as possible.
Keeping your contact information consistent helps Google find the right information
Making sure your business name, address and phone number (NAP) are all consistent across your local listing sites (Yelp and Yell), your website and your Google+ page can help you boost your presence locally. If you have a variety of addresses or duplicate business information, this can damage your local listing. To determine your local ranking, Google scans the internet for mentions of your business’s name, address and phone number and other relevant data. It then compares what it find to the details found on your site and also on your Google+ page.