Any business worth their weight in likes will understand the benefit of working with influencers. Whether you’re looking to grow your social media accounts, increase brand awareness or reach a..
The dictionary definition of biometry is ‘the application of statistical analysis to biological data’. Biometrics is the measurement and analysis of people’s characteristics and behaviours and is..
According to Adweek, It is now said that 81% of shoppers will actively research a brand before shopping their products, which proves the importance of the image of your brand - how your brand..
Black Friday is an American import that has become an important retail event in the UK. In the US, Black Friday is the day after Thanksgiving, which is a public holiday. Traditionally, retailers..
Website owners across the UK will most likely have received a message from Google Search Console within the last few weeks like the below, informing them that mobile-first indexing has been..
When brands are choosing bloggers to work with, they are, naturally, drawn towards those with tonnes of thousands of followers with professional imagery and a shed load of views on their videos...
As your business grows and you see results from your marketing activity, it can be tempting to simply do more of the same and expect the return to increase in line with this.
In some areas, this..
Making a sale is great; what is even better is making repeat sales from the same shopper, and then telling all of their friends about you so that you get even more business. In an online..
In less than eight years, Dollar Shave Club (DSC) has gone from a conversation between two men at a party, to a global business that recently sold for $1bn. It’s a tale of entrepreneurship,..