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Should your Brand be Working with Micro-Bloggers or more established Bloggers?

When brands are choosing bloggers to work with, they are, naturally, drawn towards those with tonnes of thousands of followers with professional imagery and a shed load of views on their videos...

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[Infographic] Scalable retail digital marketing tips

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Scaling up digital marketing activity & results

As your business grows and you see results from your marketing activity, it can be tempting to simply do more of the same and expect the return to increase in line with this.

In some areas, this..

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Maintaining & Increasing Customer Base Through Digital Marketing

Making a sale is great; what is even better is making repeat sales from the same shopper, and then telling all of their friends about you so that you get even more business. In an online..

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The power of knowing your audience: Dollar Shave Club’s marketing success story

In less than eight years, Dollar Shave Club (DSC) has gone from a conversation between two men at a party, to a global business that recently sold for $1bn. It’s a tale of entrepreneurship,..

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Social Influencer Marketing | Social Media Influencers & Marketing

Social media marketing and working with influencers have long been seen primarily as brand awareness and engagement tools rather than sales-drivers. However, there are ways to leverage these..

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Earning links & referral traffic with content & outreach/online PR

Links from relevant and influential sources to a brand website are an important component of any SEO campaign, as these links act as a trust signal for search engines.

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[Interactive Infographic] A guide to the last decade of Google updates; what’s coming next?

A decade is a long time in digital marketing; the progression of social media, connected technology and our online lives in this period has been nothing short of incredible. One thing that has..

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Love Island: How challenger brands have leveraged the social conversation

If you haven’t been living and breathing the past 46 episodes, checking the Twitter hashtag for the latest re-coupling drama and voting via the app to ‘save’ your favourite dynamic duo then you’ve..

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Increasing organic traffic with SEO & Content marketing

SEO and content are deeply intertwined. The technical aspects of making your website easier for search engines (and users) to find, understand and navigate is a vital ingredient, but without..

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