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Blog

A biometrics and neuroscience review of Compare the Market’s AutoSergei™ advert

If you haven’t yet seen the video ad that has been all over our TVs and popping up online since just after Christmas last year, where have you been hiding? Whether you’re a fan of the..

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Biometrics & Neuroscience for CRO: What does a conversion rate strategy informed by this data look like?

If your online business invests in advanced CRO testing using biometrics technology and neuroscience to see how your target audience are currently using your website, it’s important to understand..

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Five essential third party tools for every digital content creator

Anyone working in the planning, creation and roll out of branded content for any brand, whether b2b or b2c, will be accustomed to the challenges that come with making campaigns as successful as..

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The process of advanced biometrics & CRO testing on an insurance website

Using biometrics as part of advanced user testing on a website is something that can transform your conversion rate. The various tests and data points can be analysed to determine patterns of..

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Social proof: the value of using customer UGC to amplify brand awareness in retail

For many online retailers, especially those who are not yet a household name, social media can play a huge role in raising awareness of your brand amongst your target audience. Getting people to..

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Google Search Console: How mobile usability data can be used to increase your sales and revenue

Mobile is becoming an increasingly dominant force in E-commerce. While not yet the number one online shopping device for all retail brands, it is increasing its share rapidly. According to figures..

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Tips for using Google Search Console to monitor SEO performance on a retail website

Monitoring webpage performance for a retail website is key for a number of reasons, the main one being that when analysed and implemented well, SEO can help to meet many of your business..

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Biometrics, neuroscience and seasonality in online retail

Whatever type of retailer you are, there are likely to be seasonal influences that mean your target audience are looking for certain things from you at particular times of the year, with a variety..

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Digital vs Traditional: Which PR style is most useful today?

The age-old debate of digital versus traditional has once again reared its head and this time, it involves the effectiveness of PR methods – both new and old. The purpose of PR, on the whole,..

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Key strategies for retailer's success online

It’s no secret that having a searchable website is key to your business’ growth and success and that understanding search engine rankings really can make or break a business’ web presence. Every..

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