The introduction of the EU’s GDPR in May 2018 was apparently going to signify the end of the email marketing list for businesses. It’s easy to understand why that was the perception. In the past,..
Having links from other websites to yours can help your insurance firm in a number of ways. Firstly, search engines tend to attribute more authority to websites that have a strong backlink profile..
With studies showing that 84% of millennials are likely to be influenced into making a purchase by seeing the user generated content of strangers, influencer marketing is an essential marketing..
Whether you’re an insurance comparison site, a broker or a direct policy provider, converting website visitors can be hard going in this sector. The user journey from the point of first landing on..
When it comes to influencer marketing and collaborating with bloggers, vloggers and the like, the purpose of the partnership is to naturally tap into their audience with your products or services..
Anyone who has ever worked in financial services will know how strictly regulated this sector is. Those regulations are there for a reason, of course, but it can bring a huge set of challenges for..
The way that customers find and buy insurance has transformed beyond recognition in recent years, thanks to the evolution of technology. With an increasingly savvy customer base taking..
In the current online marketplace, insurers have a lot of barriers to overcome with customers before they get a policy sign up. In this highly competitive space, you need to stand out and offer..
Lush UK recently announced that they are moving away from having a large national social media presence on the main platforms, such as Instagram. They posted a statement that indicates they no..
The insurance sector is more competitive than ever. Whether you’re a broad-spectrum insurance firm, a company offering cover in one specific niche, or anywhere in between, understanding the..