As a law firm, how often do you really consider investing in Search Engine Optimisation for your business? But what if you knew that lack of attention towards SEO and digital marketing in general was something that was potentially hindering your chances of increasing clients? Whilst word of mouth, positive recommendations and a solid reputation are undoubtedly important, there is a growing need for legal firms to take more strategy steps online with their law firm marketing activity. With this in mind, here are four reasons as to why you should consider SEO for solicitors and law firms.
In a nutshell, SEO generates more traffic as your search engine visibility grows. Being a legal firm with very common practices (e.g. there are a lot of law firms that offer the same services as you) it can be hard to stand out from the crowd and it’s all well and good to know how to catch the eye of customers with attractive services but if you’re not visible as a result of a Google search – it’s likely your efforts will be wasted anyway for a large proportion of your potential client base. Optimising your traffic will allow you to rank higher on Google for relevant search terms, putting you in front of potential clients and allowing those fantastic services to be seen as your activity works on increasing law firm brand awareness. Rankings don’t come overnight, and with a highly competitive industry like this, results will take time. However, unlike PPC, where your traffic stops as soon as your stop paying for ads, a well-run SEO campaign can deliver long-lasting relevant website visitors to help you take your business on to the next level.
If, as a firm, you specialise in common legal issues such as car accidents, Wills and probate or divorce then it’s important that your website is ranking for the thousands of searches that are carried out around these topics, per day. An SEO agency can help you to rank for these search terms which will improve your visibility as a law firm that offers these services, to your clients. The more times you appear in highly relevant searches, the more likely you are to attract converting clients.
Competition on Google in the legal sector is massive – but, as they say, if you can’t beat ‘em then you most certainly should join them. For example, searches for ‘family law’ bring up literally millions of results and with an expert SEO agency on hand improving your visibility, you can be a part of that competition – and playing a pretty good game at that.
When done properly, an SEO expert should generate more traffic, which, in turn, will generate more money. There are a whole host of things that good SEO can help to improve, including attracting both targeted clients and even people that didn’t realise they were looking for a solicitor in the first place. Expanding your audience and getting ahead of your competitors, through SEO, puts your company in a fantastic position when it comes to increasing your revenue.
At Hitsearch, we provide legal digital marketing services such as SEO for solicitors based across the UK.
We’re a digital marketing agency with over 15 years’ experience in online marketing for law firms. Our team of experts are on-hand to assist you achieve your marketing goals. Call us for 15 minutes with an industry expert to talk through your challenges on 0800 011 9715.
If you have a business in the financial sector and would like to up your marketing game or receive some expert information about digital marketing for financial services, then get in touch with a member of our team!
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