Securing new cases for your law firm is probably your highest priority. But how can you utilise content marketing to find the leads required in order to convert them into new clients? We’ve gathered together our top content marketing tactics to help you secure those all-important new cases!
Creating bespoke content for your audience is a clear winner when it comes to bringing relevant traffic to your site. Relevant traffic leads to a better conversion rate. Outreaching these pieces to sites you know your audience visits is a great way to reach a wider audience.
In order to create content that will resonate with your audience, you need to first create buyer personas to truly understand your persona’s goals and challenges. Use these templates to build your personas from scratch!
According to ContentPlus, blogs give websites 434% more indexed pages and 97% more indexed links. This statistic alone highlights the impact having a blog can have on your firm’s site. Updating your blog with relevant and engaging content a few times a week will help towards making sure your firm is in the best possible position to increase its visibility in the search engines.
It’s great that you’ve decided to invest your time and resources into content marketing, and if you’re producing relevant content for your audience – that’s even better! To capitalise on your content efforts, it’s important to have a comprehensive keyword strategy in place. Ask your audience what they search for when looking for legal services and start your research there. Typing these keyword phrases into keyword generation tools including Google Keyword Planner or Keywordtool.io, can help you start to build a picture of which keywords to start using naturally throughout your content.
If you need some content strategy guidance, download our content marketing eBook here.
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Name | Job Title
Pe litatis dolutat ureraturio. Usa quam hilibus estis rest aliatiur? Qui ut uta que exerfereped expe nos nectus, quibea dolore magnatus, ut minulparum ut as cor simporectore velles explatur, coreprae reritatisque dit quatum et eic te nis qui beatiatet des eiur? Vellique rero te dolore ped qui remo est dolloria quibus eosanda natem autem venitatem venditemquam aspe rem dus repere et unt. Oviducium volupta am veniasit estrum esequi ut ut qui raepuda volupid untiosam es eaqui aut a iur.
Name | Job Title
Pe litatis dolutat ureraturio. Usa quam hilibus estis rest aliatiur? Qui ut uta que exerfereped expe nos nectus, quibea dolore magnatus, ut minulparum ut as cor simporectore velles explatur, coreprae reritatisque dit quatum et eic te nis qui beatiatet des eiur? Vellique rero te dolore ped qui remo est dolloria quibus eosanda natem autem venitatem venditemquam aspe rem dus repere et unt. Oviducium volupta am veniasit estrum esequi ut ut qui raepuda volupid untiosam es eaqui aut a iur.
Name | Job Title
Liverpool
Honeycomb
Edmund Street
2nd Floor
Liverpool
L3 9NG
London
Kemp House
152 - 160 City Road
London
EC1V 2NX