Securing new cases for your law firm is probably your highest priority. But how can you utilise content marketing to find the leads required in order to convert them into new clients? We’ve gathered together our top content marketing tactics to help you secure those all-important new cases!

Create bespoke content

Creating bespoke content for your audience is a clear winner when it comes to bringing relevant traffic to your site. Relevant traffic leads to a better conversion rate. Outreaching these pieces to sites you know your audience visits is a great way to reach a wider audience.

In order to create content that will resonate with your audience, you need to first create buyer personas to truly understand your persona’s goals and challenges. Use these templates to build your personas from scratch!

Update your blog frequently

According to ContentPlus, blogs give websites 434% more indexed pages and 97% more indexed links. This statistic alone highlights the impact having a blog can have on your firm’s site. Updating your blog with relevant and engaging content a few times a week will help towards making sure your firm is in the best possible position to increase its visibility in the search engines.

Put time into building a keyword strategy

It’s great that you’ve decided to invest your time and resources into content marketing, and if you’re producing relevant content for your audience – that’s even better! To capitalise on your content efforts, it’s important to have a comprehensive keyword strategy in place. Ask your audience what they search for when looking for legal services and start your research there. Typing these keyword phrases into keyword generation tools including Google Keyword Planner or Keywordtool.io, can help you start to build a picture of which keywords to start using naturally throughout your content.

If you need some content strategy guidance, download our content marketing eBook here.