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Marnie Holleron-Silk

The Hitsmart System: Why we are so different to your current agency...

Learning how to market your business can be tricky, it can take hours of analysing data and trends to work out how to best reach your target audience effectively and achieve your goals. It can also be nerve racking when launching a new site, campaign, or brand. How will potential customers react or even how do we accurately find them in the first place? Could it be optimised better? Do I do what my competitors are doing channel wise, or should I be unique in my approach? What content and imagery resonates better with my audience?

These are some of the aspects that need to be considered, but that can be overwhelming. However, at Hitsearch we have over fifteen years of pioneering experience in our industry, and in this time have tailored specialist methods that all contribute to a very different way of doing things. We call this “Hitsmart.”

So, what is Hitsmart?

Hitsmart is a detailed system that guides our approach to digital strategy before and during campaign launch. There are 2 key components to it and they are:

  1.  The Datalab = a collection of segmented performance data covering 15 years of working with the UKs leading brands across Fashion retail, Insurance and Legal clients  providing an insight into the correct digital marketing strategy, before we even start a planning a campaign. This data is then put to use via three ways; Sort, Search, Utilise. It helps us to inform conversion rates, page views, and click-through rates, LTVs, AOV's, expected ROI by channel / niche as well as many other areas. This is the foundation of what Hitsearch does best - accurate channel and strategy selection from day 1.
  2. Neuroscience Department = the more recent development to our specialist informed marketing strategy. It allows to us to work with neurologists to track the emotions associated with completing a purchase or enquiry, logging everything from people’s heart rate, brain scans to eye tracking, and even galvanic skin response. The vast majority of agencies and brands ONLY match their audience needs rather than their desires. Marketing your products/services to a need, will sell a product today. Marketing your products/services to your audiences emotions and how they feel when they engage with you, will create a customer for today and tomorrow.

What are the benefits to you of using the Hitsmart system?

  • → More accurate audience identification
  • → More accurate digital channel selection and weighting/blend
  • → Higher conversion rates
  • → Better LTV of new customers
  • → Higher revenue
  •  

For more information get in touch or visit the Hitsmart page for more information.

If you have a business in the financial sector and would like to up your marketing game or receive some expert information about digital marketing for financial services, then get in touch with a member of our team!

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