If you’re in charge of marketing a fashion brand, then you’ve probably got a lot on your plate. Trying to juggle the digital marketing strategy, uploading new content to the website, maintaining your social media accounts and organising all offline marketing, whilst making sure you stay within your budget, can be tricky! So, how do you find the time to stay on top of it all? If you haven’t had the time to optimise your site for conversions lately, don’t panic.
We’ve gathered together a few handy conversion rate tips for all you busy marketers out there, so when you do have a little spare time, you know how best to focus that spare time!
Tip #1: Check out a variety of browsers
There’s probably one browser you go back to time and time again but you simply just prefer it. Just because you use that particular browser, doesn’t mean your users do. Different browsers can throw up different problems, so it’s important that whenever you make a change to your website, no matter how small, you test that change in a variety of browsers. What’s the point in rolling out an innovative change if it doesn’t work for your audience on Internet Explorer? Use Google Chrome’s handy plug-in to check all browsers from one window.
Tip #2: Don’t make your user jump through hoops
Go to your website, take the path your user might take when purchasing an item or contacting your fashion brand. Could you be bothered filling in that form or taking that purchasing pathway? If the answer is no, then it’s probably a no from your user also. You need to constantly think like a customer. Getting into this mind set can save you a lot of staff hours designing a website element that just isn’t up to the job. If you’re making this mistake, you might be committing one of these deadly conversion rate sins!
Tip #3: Track, track and track some more
You dedicate many hours of your time to a variety of digital marketing campaigns and that’s great, it’s important to adopt a proactive nature when it comes to digital marketing. But it’s equally important to track and measure your efforts, otherwise, you may as well throw your money down the drain. If you can’t confidently pinpoint where a conversion has come from, how will you know how effective that change you made to your website actually helped conversions? Who knows, maybe it was the bargain offer you posted. If you have no idea, how will you know where to re-invest your time and money?
Still too busy to fulfil these tips? Give our CRO experts a call, we can certainly help! Call us on, 0800 011 9715.