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What data is collected in advanced user testing using biometrics?

Biometrics is a word that evokes futuristic ideas, something that is almost sci-fi. However, biometrics is already here and is a big part of our daily lives. From biometric passports to using our..

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What is biometric technology and how can marketers use it?

The dictionary definition of biometry is ‘the application of statistical analysis to biological data’. Biometrics is the measurement and analysis of people’s characteristics and behaviours and is..

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