It can be difficult to build anything marketing-related from scratch, whether it’s a marketing strategy, a campaign, whatever it is you’re building, it all needs to begin with buyer personas. But,..
In this post we’re sharing 3 content marketing tips to help your firm attract its buyer personas. It’s important when you’re building your personas, that you use a combination of qualitative and..
Building a persona from scratch can be a daunting task, but once you’ve streamlined your buyer personas, your firm can turn over a new leaf when it comes to marketing strategies. Persona marketing..
When building your firm’s buyer personas, you need to make sure they reflect your ideal (but realistic) customers, which is then backed up and is led by real data, whether it’s taken from your..
The good thing about persona marketing is no matter your industry, it can help you refine and define your target audience, meaning you waste less time and effort on marketing tactics that fail to..
Legal persona marketing is a powerful tool for your firm and will underpin all of your inbound marketing strategies. But how do you go about creating your client personas so as to drive new..
Your firm’s inbound marketing needs to be built on the back of detailed and well-researched claimant personas. But many legal marketers struggle to build out their personas, so we’ve pulled..
As a legal marketer, you’re probably quite familiar with the idea of creating marketing personas, to provide you with a fictitious character that represents your ideal client. The persona is then..
Building personas of your ideal clients is a powerful strategy that will help your firm generate content ideas and precisely target your paid advertising. But there are also dangers of persona..
Crafting a well-developed and detailed client persona can have huge benefits to your law firm’s marketing efforts but building your firm’s client personas can be a long and expensive marketing..