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How to build your legal buyer personas from scratch

It can be difficult to build anything marketing-related from scratch, whether it’s a marketing strategy, a campaign, whatever it is you’re building, it all needs to begin with buyer personas. But,..

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How To Use Buyer Personas | Buyer Persona Marketing

In this post we’re sharing 3 content marketing tips to help your firm attract its buyer personas. It’s important when you’re building your personas, that you use a combination of qualitative and..

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Persona Examples Marketing | Best Law Firm Marketing Tips

Building a persona from scratch can be a daunting task, but once you’ve streamlined your buyer personas, your firm can turn over a new leaf when it comes to marketing strategies. Persona marketing..

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Buyer Persona Research: The Ideal Buyer Persona

When building your firm’s buyer personas, you need to make sure they reflect your ideal (but realistic) customers, which is then backed up and is led by real data, whether it’s taken from your..

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How building buyer personas can increase your firm’s revenue

The good thing about persona marketing is no matter your industry, it can help you refine and define your target audience, meaning you waste less time and effort on marketing tactics that fail to..

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Legal persona marketing and why your firm needs to do it today

Legal persona marketing is a powerful tool for your firm and will underpin all of your inbound marketing strategies. But how do you go about creating your client personas so as to drive new..

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Law Firm Marketing Strategies - Personas

Your firm’s inbound marketing needs to be built on the back of detailed and well-researched claimant personas. But many legal marketers struggle to build out their personas, so we’ve pulled..

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What are legal UX personas and how to build them for your firm today!

As a legal marketer, you’re probably quite familiar with the idea of creating marketing personas, to provide you with a fictitious character that represents your ideal client. The persona is then..

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4 legal persona marketing mistakes your firm needs to avoid!

Building personas of your ideal clients is a powerful strategy that will help your firm generate content ideas and precisely target your paid advertising. But there are also dangers of persona..

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Legal Personas: 10 Questions to ask when creating your legal client personas

Crafting a well-developed and detailed client persona can have huge benefits to your law firm’s marketing efforts but building your firm’s client personas can be a long and expensive marketing..

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