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How to Increase your fashion brand’s revenue this Christmas

While lots of people moan about Christmas advertising and marketing offers coming earlier every year, it’s getting harder and harder to ignore the fact that the traditional start of the festive..

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Christmas Marketing Campaign Facts | Digital Marketing Christmas Tips

Every fashion brand wants to maximise their revenue over the Christmas period, so side-stepping these marketing mistakes could help your brand stay on track amongst the festivities!

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Christmas Sales Strategies | Christmas Marketing Tips

Whether you’re a little late with your strategy planning this Christmas, or you’re already thinking about next Christmas! It’s important to keep trying different approaches to your Christmas..

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Fashion Market Segmentation & Targeting | Target Market Examples for Fashion Industry

Getting your target market to interact with your brand is a skill. A skill that every business in every industry strives to achieve. Even though getting your target audience to interact with your..

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Burberry Christmas Campaign

A fashion brand with a rich British heritage, Burberry delivered a special Christmas campaign this year. With their campaign debuting recently online and across the TV channels, they had us..

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Digital Marketing Christmas | Digital Marketing Tips for Christmas

We all make mistakes throughout the year when it comes to our marketing campaigns, but that’s how we make future campaigns stronger and generally, more successful. But, with all eyes on your..

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How to best utilise social media across the festive period

You’re using social media every day in your business, so why is utilising it throughout the Christmas period any different? Well, it’s not that different, in fact, a lot of the same techniques..

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Is your brand ready? How to take advantage of Cyber Monday

Just like Black Friday, Cyber Monday is a relatively new shopping tradition in the UK. Having floated across the pond, Cyber Monday shoppers spent an estimated £720m last year in the UK, according..

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Top 3 takeaways from past social Christmas campaigns in fashion

Social media can be a real asset to any brand’s marketing strategy. Access to over 15m active users (just on Twitter in the UK alone!) offers immense potential to market your brand socially,..

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Black Friday Tips for Retailers | Black Friday Marketing Strategy

Black Friday, originally an American tradition, has floated over the pond and seeped into our Great British High Street. And we love it. Bargains left, right and centre. Shopping until we drop; a..

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