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How to dominate 2018: Eye-opening digital marketing predictions from 9 digital experts

With economic uncertainty set to continue for the foreseeable future, due to that little thing called Brexit, along with new things to contend with, such as the forthcoming GDPR roll out in May,..

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What is programmatic display advertising and why does your company need to start using it today?

You may have heard the phrase ‘programmatic display advertising’ bandied around the digital marketing sphere of late. It is one of the industry’s latest buzz words and it is likely to..

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Why Use Paid Social Media

As the major social media networks such as Facebook, Twitter, LinkedIn, Instagram and Snapchat mature, their need to monetise their platforms becomes ever more important. You may have noticed that..

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What kind of digital marketer are you?

Whether you’re fairly new to digital marketing or a bit of an old hand, you can take our totally non-scientific quiz to find out what type of marketer you are. If you’re someone who loves a bit of..

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Where Would A Call To Action Overlay Show? What Is A Call To Action On A Website?

Your calls-to-action (CTAs) are not just to be placed at the end of your blog or on adverts. There are many placing your CTAs should feature both around your site and within existing content..

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3 ways to ensure your content offers get downloaded

Building content offers is a time-consuming aspect of inbound marketing. It’s not just creating the content that takes time, it’s setting up all relevant landing pages and ensuring your blog posts..

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Best Call To Action Buttons Words & Colour

Calls-to-action (CTAs) can take the form of a text link, an image or a button, and serve as the link between a web page and a relevant offer your business has created. Normally placed on web..

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5 multi-channel tips to boost your conversion generation

There are so many channels now available to us as marketers to help boost our campaign performance. So if you’re not utilising them all, then you’re not generating anywhere near as many..

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6 tips to ensure your calls-to-action perform at their very best

Calls-to-action (CTA) can be so effective when it comes to getting the right eyes in front of your content offers. But even if you know your content offer is perfect for your audience, how can you..

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How to create irresistible content offers for your business

If you think about all the things we do as marketers, it is to get people to eventually say ‘yes’ and download our content offers or purchase our products. That’s why it is essential that you are..

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