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Weeding out ‘fake’ influencers from your retail brand campaigns

If you’re a retail brand that works with (or wants to work with) influencers as part of your marketing activity, you won’t have failed to notice a recent increase in stories and buzz around ‘fake’..

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Social proof: the value of using customer UGC to amplify brand awareness in retail

For many online retailers, especially those who are not yet a household name, social media can play a huge role in raising awareness of your brand amongst your target audience. Getting people to..

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Google Search Console: How mobile usability data can be used to increase your sales and revenue

Mobile is becoming an increasingly dominant force in E-commerce. While not yet the number one online shopping device for all retail brands, it is increasing its share rapidly. According to figures..

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Tips for using Google Search Console to monitor SEO performance on a retail website

Monitoring webpage performance for a retail website is key for a number of reasons, the main one being that when analysed and implemented well, SEO can help to meet many of your business..

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Digital vs Traditional: Which PR style is most useful today?

The age-old debate of digital versus traditional has once again reared its head and this time, it involves the effectiveness of PR methods – both new and old. The purpose of PR, on the whole,..

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Key strategies for retailer's success online

It’s no secret that having a searchable website is key to your business’ growth and success and that understanding search engine rankings really can make or break a business’ web presence. Every..

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What data is collected in advanced user testing using biometrics?

Biometrics is a word that evokes futuristic ideas, something that is almost sci-fi. However, biometrics is already here and is a big part of our daily lives. From biometric passports to using our..

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How influencer marketing differs from SEO blogger outreach

Influencer marketing is the latest buzzword in the marketing world, but what is it and how can it help your SEO strategy?

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Tips for Working with Established Bloggers

Any business worth their weight in likes will understand the benefit of working with influencers. Whether you’re looking to grow your social media accounts, increase brand awareness or reach a..

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What is biometric technology and how can marketers use it?

The dictionary definition of biometry is ‘the application of statistical analysis to biological data’. Biometrics is the measurement and analysis of people’s characteristics and behaviours and is..

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