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How Instagram’s ‘hidden likes’ could impact your brand

Something different is happening on Instagram and it’s big. The free photo sharing app, used by millions, has decided to take its ‘hidden likes’ experiment global, meaning users will no longer be..

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Facebook carousel ads: The marketing strategy taking retailers by storm

What is a carousel ad?

Ever since their launch in 2014, Facebook carousel ads have been a hit with retailers. This is mainly due to the nature of the ads allowing them a little more space to be..

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How Retailers Can Better Connect with Consumers in 2020

As the marketing world moves closer to unlocking the full potential of AI and Google’s algorithms become more and more intuitive – it can be hard to know how best to keep up as a retailer. There..

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ASA release updated #AD regulations for 2019 Love Island stars

ASA release updated #AD regulations for 2019 Love Island stars to remove social media ambiguity.

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The role of the retail email newsletter in the GDPR age

The introduction of the EU’s GDPR in May 2018 was apparently going to signify the end of the email marketing list for businesses. It’s easy to understand why that was the perception. In the past,..

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Working with influencers - how can retailers maximise their ROI?

With studies showing that 84% of millennials are likely to be influenced into making a purchase by seeing the user generated content of strangers, influencer marketing is an essential marketing..

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Survey reveals 98% of content creators admitted to having spotted follower fraud among online influencers

When it comes to influencer marketing and collaborating with bloggers, vloggers and the like, the purpose of the partnership is to naturally tap into their audience with your products or services..

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Lush’s Instagram stance: Is social media marketing still a retail brand essential?

Lush UK recently announced that they are moving away from having a large national social media presence on the main platforms, such as Instagram. They posted a statement that indicates they no..

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Hit Search shortlisted for 'Influencer Marketing/Outreach company of the year' Blogosphere 2019 Award

VOTE HERE: https://www.blogosphere.biz/awards/#vote 

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Weeding out ‘fake’ influencers from your retail brand campaigns

If you’re a retail brand that works with (or wants to work with) influencers as part of your marketing activity, you won’t have failed to notice a recent increase in stories and buzz around ‘fake’..

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