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ASA release updated #AD regulations for 2019 Love Island stars

ASA release updated #AD regulations for 2019 Love Island stars to remove social media ambiguity.

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The role of the retail email newsletter in the GDPR age

The introduction of the EU’s GDPR in May 2018 was apparently going to signify the end of the email marketing list for businesses. It’s easy to understand why that was the perception. In the past,..

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Working with influencers - how can retailers maximise their ROI?

With studies showing that 84% of millennials are likely to be influenced into making a purchase by seeing the user generated content of strangers, influencer marketing is an essential marketing..

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Survey reveals 98% of content creators admitted to having spotted follower fraud among online influencers

When it comes to influencer marketing and collaborating with bloggers, vloggers and the like, the purpose of the partnership is to naturally tap into their audience with your products or services..

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Lush’s Instagram stance: Is social media marketing still a retail brand essential?

Lush UK recently announced that they are moving away from having a large national social media presence on the main platforms, such as Instagram. They posted a statement that indicates they no..

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Hit Search shortlisted for 'Influencer Marketing/Outreach company of the year' Blogosphere 2019 Award

VOTE HERE: https://www.blogosphere.biz/awards/#vote 

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Weeding out ‘fake’ influencers from your retail brand campaigns

If you’re a retail brand that works with (or wants to work with) influencers as part of your marketing activity, you won’t have failed to notice a recent increase in stories and buzz around ‘fake’..

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Five essential third party tools for every digital content creator

Anyone working in the planning, creation and roll out of branded content for any brand, whether b2b or b2c, will be accustomed to the challenges that come with making campaigns as successful as..

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Social proof: the value of using customer UGC to amplify brand awareness in retail

For many online retailers, especially those who are not yet a household name, social media can play a huge role in raising awareness of your brand amongst your target audience. Getting people to..

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Google Search Console: How mobile usability data can be used to increase your sales and revenue

Mobile is becoming an increasingly dominant force in E-commerce. While not yet the number one online shopping device for all retail brands, it is increasing its share rapidly. According to figures..

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