The age-old debate of digital versus traditional has once again reared its head and this time, it involves the effectiveness of PR methods – both new and old. The purpose of PR, on the whole,..
Social media marketing and working with influencers have long been seen primarily as brand awareness and engagement tools rather than sales-drivers. However, there are ways to leverage these..
Unless you’ve been living under a rock for the past few months, I’m sure you’ve spotted the social media conversations surrounding GDPR and the impending regulations that apply to all..
When everyone from ASOS to Zara, from high street or online to designer labels, are using influencer campaigns as part of their marketing output, it can be tempting for any fashion brand trying to..
We think influencer marketing is going to be big in 2017, so we thought we’d take this opportunity to talk to 4 bloggers, to get the inside scoop around working with bloggers, how they see the..