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Digital vs Traditional: Which PR style is most useful today?

The age-old debate of digital versus traditional has once again reared its head and this time, it involves the effectiveness of PR methods – both new and old. The purpose of PR, on the whole,..

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Social Influencer Marketing | Social Media Influencers & Marketing

Social media marketing and working with influencers have long been seen primarily as brand awareness and engagement tools rather than sales-drivers. However, there are ways to leverage these..

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GDPR and Bloggers – Handy Tips to Becoming GDPR Compliant

Unless you’ve been living under a rock for the past few months, I’m sure you’ve spotted the social media conversations surrounding GDPR and the impending regulations that apply to all..

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Fashion Influencer Marketing | Fashion Industry & Influencer Marketing

When everyone from ASOS to Zara, from high street or online to designer labels, are using influencer campaigns as part of their marketing output, it can be tempting for any fashion brand trying to..

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Tap into influencer marketing: 4 bloggers discuss best practices for brands

We think influencer marketing is going to be big in 2017, so we thought we’d take this opportunity to talk to 4 bloggers, to get the inside scoop around working with bloggers, how they see the..

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