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Biometrics, neuroscience and seasonality in online retail

Whatever type of retailer you are, there are likely to be seasonal influences that mean your target audience are looking for certain things from you at particular times of the year, with a variety..

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What data is collected in advanced user testing using biometrics?

Biometrics is a word that evokes futuristic ideas, something that is almost sci-fi. However, biometrics is already here and is a big part of our daily lives. From biometric passports to using our..

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What is biometrics technology and how can marketers use it?

The dictionary definition of biometry is ‘the application of statistical analysis to biological data’. Biometrics is the measurement and analysis of people’s characteristics and behaviours and is..

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Insurance: Compliance V Creativity

Compliance V Creativity

Insurance can be a difficult industry to market online, especially when you consider the rules and regulations that compliance requires insurance and financial companies..

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Using video content to make your insurance brand stand out

Whether your insurance firm deals with other businesses or consumers, you can’t ignore that video content is quickly overtaking every other method of getting your message across. 55% of people..

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How to Market Insurance Online

Insurance is a begrudged purchase, there is no doubt about it. No one wakes up, the morning after pay-day, longing to buy a premium home insurance policy from a comparison website, but some..

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How to Reach Millennials as an Insurance Company

Millennials, also known as Generation Y, are those born between 1981 and 1997. Notorious for taking selfies and spending the majority of their time on social media, millennials are a tricky..

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How your insurance company can make the most out of sponsorships

Sponsoring local sports teams, relevant events and donating to charity is a tried and tested method of gaining some good PR, marketing reach and raising brand awareness. But, did you know it can..

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Insurance Website Content | Insurance Agency Website Content Writing Tips

In a crowded marketplace, it can be tempting just to try and replicate what your competitors are doing with their website content, to try and make sure that you don’t fall behind. Whilst there is..

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How to write effective FAQs for your insurance website

Many insurance companies do not give much thought to their frequently asked questions, more commonly known as FAQs; they are often an afterthought and sometimes little time or resources are put..

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