Anyone working in the planning, creation and roll out of branded content for any brand, whether b2b or b2c, will be accustomed to the challenges that come with making campaigns as successful as..
Using biometrics as part of advanced user testing on a website is something that can transform your conversion rate. The various tests and data points can be analysed to determine patterns of..
Whatever type of retailer you are, there are likely to be seasonal influences that mean your target audience are looking for certain things from you at particular times of the year, with a variety..
Biometrics is a word that evokes futuristic ideas, something that is almost sci-fi. However, biometrics is already here and is a big part of our daily lives. From biometric passports to using our..
The dictionary definition of biometry is ‘the application of statistical analysis to biological data’. Biometrics is the measurement and analysis of people’s characteristics and behaviours and is..
Compliance V Creativity
Insurance can be a difficult industry to market online, especially when you consider the rules and regulations that compliance requires insurance and financial companies..
Whether your insurance firm deals with other businesses or consumers, you can’t ignore that video content is quickly overtaking every other method of getting your message across. 55% of people..
Insurance is a begrudged purchase, there is no doubt about it. No one wakes up, the morning after pay-day, longing to buy a premium home insurance policy from a comparison website, but some..
Millennials, also known as Generation Y, are those born between 1981 and 1997. Notorious for taking selfies and spending the majority of their time on social media, millennials are a tricky..
Sponsoring local sports teams, relevant events and donating to charity is a tried and tested method of gaining some good PR, marketing reach and raising brand awareness. But, did you know it can..