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[VIDEO]: Why use Facebook to advertise your business and how does it work?

Facebook can be a powerful yet confusing medium in which to advertise your business. Why use Facebook? How does it work? What are the latest advertising options and what should I expect to get..

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How optimised FAQs can transform your legal firm’s online presence

The ways in which people search for information when they are thinking about using a legal service, or making a claim, are vastly different to how they did it ten years ago. The introduction and..

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How a joined-up customer review strategy can transform your legal brand

Online reviews have had a rollercoaster time of things since they first started becoming the norm. Reviews on certain platforms have been open to abuse in the past, with fake reviews now being the..

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FREE campaign analysis templates for your law firm

We love sharing free templates with you to help you get the most out of your marketing! Our latest adapted templates are originally from HubSpot templates; we’ve made it specific for your law firm.

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Where Would A Call To Action Overlay Show? What Is A Call To Action On A Website?

Your calls-to-action (CTAs) are not just to be placed at the end of your blog or on adverts. There are many placing your CTAs should feature both around your site and within existing content..

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Campaign Measurement | How To Measure Success Of Marketing Campaign

If you increase the number of case enquiries, that’s all you need to know, right? Wrong. If you don’t know how each element of your campaign contributed to the increase in the amount of case..

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3 ways to ensure your content offers get downloaded

Building content offers is a time-consuming aspect of inbound marketing. It’s not just creating the content that takes time, it’s setting up all relevant landing pages and ensuring your blog posts..

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Law firms: 5 metrics for measuring campaign effectiveness

Measuring campaign effectiveness shouldn’t just be about conversion rate percentage – although that is a large part of the measurement process. We share 5 additional metrics you should measure to..

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Best Call To Action Buttons Words & Colour

Calls-to-action (CTAs) can take the form of a text link, an image or a button, and serve as the link between a web page and a relevant offer your business has created. Normally placed on web..

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How To Measure Effectiveness of Social Media Campaign

According to marketing news site, Business2Community, 46% of marketers say they’re not sure whether any social channels have generated revenue for their businesses. We’re here to make sure your..

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