Testimonial pages can serve as an important platform for building trust and encouraging conversions. According to the Law Gazette’s Legal Service Consumer Panel, almost a quarter of those surveyed..
Many law firms still see social media as a ‘nice to have’ because it’s good to have a presence on the platforms where your potential leads spend their time. However, by relegating social media to..
The UK Direct Marketing Association (DMA) has stated in their Email Tracking Report 2017 that email is still consumers’ number one preferred marketing channel. Email can be an effective way to..
The mission at Hit Search is to create unique digital marketing campaigns and comprehensive online lead generation strategies for legal brands.
I previously wrote about key strategic principles for legal marketers to help attract quality traffic to your firm’s legal site. Today, I’ll be doing a deep dive into Google’s organic search..
Measuring the progress of your legal firm’s marketing campaigns is a vital part of the entire process – without measuring the campaigns, you will be unable to tell if they are successful or not...
With the UK legal industry currently turning over a reputed £33 billion a year in revenue, despite a slight post-EU referendum downturn in 2016, due to a lull in corporate confidence, this is a..
Increasing your relevant website traffic and using great content to help turn those visitors into enquiries and conversions is vital for every law firm who wants to succeed online; but, an area..
It’s important to be able to confidently benchmark yourself against your competitors in the legal sector, so what better way to do it than through our digital benchmark report? Our report uncovers..
Following on from my previous blog on this topic (here), I have continued to highlight some tips and tricks below to help your firm convert and measure your audience more effectively.