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Mobile-first indexing – how does it impact desktop rankings?

Website owners across the UK will most likely have received a message from Google Search Console within the last few weeks like the below, informing them that mobile-first indexing has been..

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Mobile first indexing - and what it means for retail brands

Earlier this year, Google announced that it would be changing the way it indexes pages to a “mobile-first” algorithm, in keeping with the shift in how the majority of people use search.  In short;..

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How to connect with the mobile customer

According to Retail Research, ecommerce is the fastest growing retail marketing in Europe and North America. And with mobile ecommerce, or mcommerce, steadily picking up pace over the past few..

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Why bother with mobile marketing in ecommerce? Here's why!

According to Retail Research, ecommerce is the fastest growing retail market in Europe and North America. And, with mobile commerce steadily picking up pace over the past few years, as a retailer,..

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We delve into the Missguided mobile site - what did we find?

CRO or Conversion Rate Optimisation, plays a crucial part in any digital marketing strategy, regardless of the device you're focusing on. However, it is quite common for brands to forget that they..

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Here's why your fashion brand needs a mobile strategy

It's important that your fashion brand connects with its mobile users. Just in case you haven't yet been persuaded, here'  four facts that support the need for a mobile strategy.

P.S. Our latest..

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A brief mobile analysis of the Missguided site

CRO or Conversion Rate Optimisation, plays a crucial part in any digital marketing strategy, regardless of the device you're focusing on. However, it is quite common for brands to forget that they..

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Benefits of Mobile Marketing | The Advantages of Mobile Marketing

There are many benefits of mobile marketing in ecommerce, the benefits listed below should help you figure out which parts of your mobile strategy to perhaps focus on first. Some benefits carry..

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Use these 3 tips to connect with your mobile customer

Connecting with your mobile customer is essential in 2016. Why? Well, with 43.3% of the total smartphone audience using their phone in a retail store, if you don’t try and connect with the mobile..

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Mobile Marketing in Ecommerce is important, and here's why!

According to Retail Research, ecommerce is the fastest growing retail market in Europe and North America. And, with mobile commerce steadily picking up pace over the past few years, as a retailer,..

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