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Google Search Console: How mobile usability data can be used to increase your sales and revenue

Mobile is becoming an increasingly dominant force in E-commerce. While not yet the number one online shopping device for all retail brands, it is increasing its share rapidly. According to figures..

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Tips for using Google Search Console to monitor SEO performance on a retail website

Monitoring webpage performance for a retail website is key for a number of reasons, the main one being that when analysed and implemented well, SEO can help to meet many of your business..

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Digital vs Traditional: Which PR style is most useful today?

The age-old debate of digital versus traditional has once again reared its head and this time, it involves the effectiveness of PR methods – both new and old. The purpose of PR, on the whole,..

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The power of knowing your audience: Dollar Shave Club’s marketing success story

In less than eight years, Dollar Shave Club (DSC) has gone from a conversation between two men at a party, to a global business that recently sold for $1bn. It’s a tale of entrepreneurship,..

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Social Influencer Marketing | Social Media Influencers & Marketing

Social media marketing and working with influencers have long been seen primarily as brand awareness and engagement tools rather than sales-drivers. However, there are ways to leverage these..

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Earning links & referral traffic with content & outreach/online PR

Links from relevant and influential sources to a brand website are an important component of any SEO campaign, as these links act as a trust signal for search engines.


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[Interactive Infographic] A guide to the last decade of Google updates; what’s coming next?

A decade is a long time in digital marketing; the progression of social media, connected technology and our online lives in this period has been nothing short of incredible. One thing that has..

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Love Island: How challenger brands have leveraged the social conversation

If you haven’t been living and breathing the past 46 episodes, checking the Twitter hashtag for the latest re-coupling drama and voting via the app to ‘save’ your favourite dynamic duo then you’ve..

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Increasing organic traffic with SEO & Content marketing

SEO and content are deeply intertwined. The technical aspects of making your website easier for search engines (and users) to find, understand and navigate is a vital ingredient, but without..

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Setting clear objectives and KPIS

You probably know where you want your business to be in the medium and long-term, but have you formalised the marketing steps you need to take to get there? Setting clear (and realistic)..

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