There has been many a success story that has come out of influencer marketing in the past, with brands seeing huge increases in sales thanks to paying influencers to promote their products...
Something different is happening on Instagram and it’s big. The free photo sharing app, used by millions, has decided to take its ‘hidden likes’ experiment global, meaning users will no longer be..
What is a carousel ad?
Ever since their launch in 2014, Facebook carousel ads have been a hit with retailers. This is mainly due to the nature of the ads allowing them a little more space to be..
As the marketing world moves closer to unlocking the full potential of AI and Google’s algorithms become more and more intuitive – it can be hard to know how best to keep up as a retailer. There..
ASA release updated #AD regulations for 2019 Love Island stars to remove social media ambiguity.
The introduction of the EU’s GDPR in May 2018 was apparently going to signify the end of the email marketing list for businesses. It’s easy to understand why that was the perception. In the past,..
With studies showing that 84% of millennials are likely to be influenced into making a purchase by seeing the user generated content of strangers, influencer marketing is an essential marketing..
When it comes to influencer marketing and collaborating with bloggers, vloggers and the like, the purpose of the partnership is to naturally tap into their audience with your products or services..
Lush UK recently announced that they are moving away from having a large national social media presence on the main platforms, such as Instagram. They posted a statement that indicates they no..