As the marketing world moves closer to unlocking the full potential of AI and Google’s algorithms become more and more intuitive – it can be hard to know how best to keep up as a retailer. There..
ASA release updated #AD regulations for 2019 Love Island stars to remove social media ambiguity.
The introduction of the EU’s GDPR in May 2018 was apparently going to signify the end of the email marketing list for businesses. It’s easy to understand why that was the perception. In the past,..
With studies showing that 84% of millennials are likely to be influenced into making a purchase by seeing the user generated content of strangers, influencer marketing is an essential marketing..
When it comes to influencer marketing and collaborating with bloggers, vloggers and the like, the purpose of the partnership is to naturally tap into their audience with your products or services..
Lush UK recently announced that they are moving away from having a large national social media presence on the main platforms, such as Instagram. They posted a statement that indicates they no..
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If you’re a retail brand that works with (or wants to work with) influencers as part of your marketing activity, you won’t have failed to notice a recent increase in stories and buzz around ‘fake’..
Anyone working in the planning, creation and roll out of branded content for any brand, whether b2b or b2c, will be accustomed to the challenges that come with making campaigns as successful as..
For many online retailers, especially those who are not yet a household name, social media can play a huge role in raising awareness of your brand amongst your target audience. Getting people to..