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Digital vs Traditional: Which PR style is most useful today?

The age-old debate of digital versus traditional has once again reared its head and this time, it involves the effectiveness of PR methods – both new and old. The purpose of PR, on the whole,..

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Social Influencer Marketing | Social Media Influencers & Marketing

Social media marketing and working with influencers have long been seen primarily as brand awareness and engagement tools rather than sales-drivers. However, there are ways to leverage these..

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Earning links & referral traffic with content & outreach/online PR

Links from relevant and influential sources to a brand website are an important component of any SEO campaign, as these links act as a trust signal for search engines.

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[Interactive Infographic] A guide to the last decade of Google updates; what’s coming next?

A decade is a long time in digital marketing; the progression of social media, connected technology and our online lives in this period has been nothing short of incredible. One thing that has..

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Love Island: How challenger brands have leveraged the social conversation

If you haven’t been living and breathing the past 46 episodes, checking the Twitter hashtag for the latest re-coupling drama and voting via the app to ‘save’ your favourite dynamic duo then you’ve..

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Increasing organic traffic with SEO & Content marketing

SEO and content are deeply intertwined. The technical aspects of making your website easier for search engines (and users) to find, understand and navigate is a vital ingredient, but without..

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Setting clear objectives and KPIS

You probably know where you want your business to be in the medium and long-term, but have you formalised the marketing steps you need to take to get there? Setting clear (and realistic)..

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Understanding your retail audience

Maximising the impact of your marketing activity can only happen if you truly understand your audience. Not just who they are demographically, but what they are looking for when shopping for a..

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The last decade’s top five organic ranking factors for online retailers

Hit Search have been providing search marketing services to retail clients for over a decade and the industry has evolved an enormous amount in that time. When it comes to organic search..

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Where is fashion retail SEO going in 2018?

With nearly seven in every ten UK internet users buying fashion online in 2017, the importance for retailers of being easily found online by potential customers is greater than ever. What is next..

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