CRO or Conversion Rate Optimisation, plays a crucial part in any digital marketing strategy, regardless of the device you're focusing on. However, it is quite common for brands to forget that they need to treat the mobile experience as a completely separate one to desktop.
We delved into the Missguided.co.uk mobile site to highlight both the great and the not-so-great aspects of the Missguided site. Hopefully you'll gain a few tips and tricks you canimplement for your own site!
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