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Marketing automation has been dubbed one of the emerging trends with the biggest commercial impact for businesses by many industry experts, including Smart Insights. Behind only content marketing and big data, how can marketing automation play a part in your mobile customer’s journey?
So, what is marketing automation and why should your fashion brand care?
Marketing automation is…
According to HubSpot, marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation can make these types of tasks easier for the marketer and helps build a personable rapport with the customer.
Why should you care about marketing automation?
Not only does this intelligent software save the marketer time, but it also creates the illusion of omni-presence for the user. Communicating cleverly across a number of platforms enables your brand to keep in touch with each user using personalised emails triggered by their actions on your website.
Marketing automation can increase conversion rates enormously. In fact, Econsultancy reported that Co-operative Travel witnessed a 95% increase in visitors and a 217% increase in revenue once it started implementing personalisation on their website.
Engaging with a marketing automation strategy can help your fashion brand gain in-depth insight into how your customers use your website, what email nurturing campaigns they’ve converted from etc. It gives your brand the upper hand, the ability to control the user journey bit by bit!