If you’re currently setting loose goals and objectives for your firm to strive towards in the marketing department, are they achievable and relevant? How are you measuring your progress towards the goals? It’s important you’re not just setting any goal with figures plucked out of thin air – you need a solid goal, something you can accurately measure and something that’s realistic for your team to achieve.
A SMART goal should encompass the following elements, it should be: Specific, Measurable, Achievable, Realistic, Timely. So, with that in mind, let’s discuss three reasons why your firm should be setting them!
In order to achieve a SMART goal, your team have to work together to deliver it. Everyone is aiming for the same result and everyone in your team has a part to play when setting the goal and mapping out a strategy to achieve it. Teamwork is essential to achieving a successful campaign for your firm.
Having something specific to aim for and a structured plan of how you’re going to achieve the goal, will help motivation levels within your firm. Knowing the goal is achievable because it’s backed up by data trends etc. can really help to motivate everyone to achieve it.
Focusing on the right tactics alongside targeting the right audience can help your firm generate a higher volume of inbound case enquiries. These kinds of goals help you truly focus on what matters for your particular firm - cutting out all the other activities that are draining your resources for next to no return on investment.
Learn how to increase your inbound enquiries with our ULTIMATE guide, download your copy here.
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Name | Job Title
Pe litatis dolutat ureraturio. Usa quam hilibus estis rest aliatiur? Qui ut uta que exerfereped expe nos nectus, quibea dolore magnatus, ut minulparum ut as cor simporectore velles explatur, coreprae reritatisque dit quatum et eic te nis qui beatiatet des eiur? Vellique rero te dolore ped qui remo est dolloria quibus eosanda natem autem venitatem venditemquam aspe rem dus repere et unt. Oviducium volupta am veniasit estrum esequi ut ut qui raepuda volupid untiosam es eaqui aut a iur.
Name | Job Title
Pe litatis dolutat ureraturio. Usa quam hilibus estis rest aliatiur? Qui ut uta que exerfereped expe nos nectus, quibea dolore magnatus, ut minulparum ut as cor simporectore velles explatur, coreprae reritatisque dit quatum et eic te nis qui beatiatet des eiur? Vellique rero te dolore ped qui remo est dolloria quibus eosanda natem autem venitatem venditemquam aspe rem dus repere et unt. Oviducium volupta am veniasit estrum esequi ut ut qui raepuda volupid untiosam es eaqui aut a iur.
Name | Job Title
Liverpool (Head Office)
Clockwise Offices,
Edward Pavillion,
Liverpool,
L3 4AF
London
Kemp House
152 - 160 City Road
London
EC1V 2NX