Users want to feel they can trust your brand, particularly when they’re required to part with highly personal information. Without helping your users feel secure you’re increasing your bounce rate of your website and you could also be compromising your position in Google’s search results.
If your website is secure your address bar will read ‘https’ rather than the standard ‘http’.
How can the user tell if your insurance site is secure?
Apart from the obvious changes to a business’s website address bar, how else can the user tell? Well, if they’re using the latest version of Chrome and the user lands on your site, immediately in the address bar it states that your site isn’t secure.
Google has also rolled out changes to the way it ranks sites that are secure over those who are not. If you search for the keywords “insurance brands”, for example, you’ll notice the insurance companies that the results brought back are all secure sites, the non-secure sites are nowhere to be seen.
You can contact us to find out how we can help your site become https.
Wondering what other mistakes insurance brands are currently making? Download our graphic for free to find out about more!