It’s as simple as this if your audience is using social media, your business also needs to actively use social media. We’re not saying you should be on every social media channel your audience appear on – unless you have the resource to competently manage all accounts. There’s no point setting up a Snapchat account, for example, if no one is there to ensure your brand has a consistent presence and strategy for this particular social channel - so don’t just set up an account for the sake of it.
It’s important you focus on engaging and interacting with your social community, portraying your insurance brand as best as is possible but whilst also increase policy volumes.
But why do you NEED a structure social media plan?
Many insurance companies view social media as a ‘conversion assisting’ channel when it comes to increasing policies. It’s something they ‘know they should do’ but invariably aren’t sure why. Depending on your audience, naturally, each social media platform can serve very different purposes when it comes to supporting your overall campaign strategy. Knowing how your audience engages and interacts with similar brands across social media can help your insurance brand gain a little bit of a wider understanding when it comes to how to best use each social platform.
Therefore, without a structured social media plan, you don’t know how your audience behaves across each social platform, you, therefore, don’t know how you should engage them, what kind of content they best digest and how you can capitalise on these tactics in order to eventually increase policy volumes.
How can Hit Search help?
How we advise and run paid social media campaigns is initially down to cost per policy and ROI metrics. Facebook, Twitter and even the more visual platforms, such as Instagram, should be seen as direct response offerings and not just a supporting role in the conversion process. In fact, for most of our insurance clients, paid social as a channel, is one of the most cost-efficient ways to drive policy volume!
Is your insurance brand making other common mistakes? Find out in our 6 most deadly digital marketing mistakes made by insurance brands graphic – download now!