They have designed insurance products including, Insure4Sport, Golf Care, Insure4Music, and many more. All their insurance products give their customers the best possible choice at an unbeatable price.
1. To double the size of the policy volume inside a 12 month period
2. To help The Group understand their in-house data and what it was telling them
3. Bring in new routes to market
4. Find new, potential audiences
The Hit Search team set to work out the best possible solution for Ripe. We began by de-cluttering the pre-existing tracking, to ensure a reliable platform for performance measurement going forward. We then moved on to reviewing all SEO strategies for their 8 insurance brands and devised a new content-centric version.
The CRO team then introduced a Conversion Rate Optimisation (CRO) plan of attack, in order to fix some of the ‘quick wins’ and provided longer term CRO test strategies. We then re-worked their PPC campaigns across multiple search engines, ad texts and thousands of keywords per brand.
The team also introduced Programmatic Display campaigns and highly targeted TV campaigns via SkyAdsmart.
Paid Social via Facebook, introduced new Facebook audiences and therefore new revenue steams for Ripe. This is currently being rolled out across all Ripe brands.