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Ripe Case Study

Ripe Insurance No.1 in their Marketplace
100% of target keywords at first page positions
SEO Services

"I’ve worked with Hit Search for a few years now. They are great to work with as they take more of a partnership approach, so feel like an extension of our marketing team. They employ talented staff, always bring new ideas and technologies to our attention and deliver what they say they will deliver. I would highly recommend them to anyone looking for a full-service digital agency."

the results

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100 %
of the target keywords achieved on the first page for Golf Care
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31 %
increase in traffic inside the first 7 months
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350 %
policy increase year on year

About Ripe

 

Ripe pride themselves on the fact that each of their brands is No.1 in their particular marketplace.

 

They have designed insurance products including, Insure4Sport, Golf Care, Insure4Music, and many more. All their insurance products give their customers the best possible choice at an unbeatable price.

Visit Ripe Website

Ripe Case Study 2

The Challenge

 

1. To double the size of the policy volume inside a 12 month period

2. To help The Group understand their in-house data and what it was telling them

3. Bring in new routes to market

4. Find new, potential audiences

Our Solution

 

The Hit Search team set to work out the best possible solution for Ripe. We began by de-cluttering the pre-existing tracking, to ensure a reliable platform for performance measurement going forward. We then moved on to reviewing all SEO strategies for their 8 insurance brands and devised a new content-centric version.

The CRO team then introduced a Conversion Rate Optimisation (CRO) plan of attack, in order to fix some of the ‘quick wins’ and provided longer-term CRO test strategies. We then re-worked their PPC campaigns across multiple search engines, ad texts and thousands of keywords per brand.

The team also introduced Programmatic Display campaigns and highly targeted TV campaigns via SkyAdsmart.

Ready To Chat?

Contact our team today to talk about how we can help your business demand more from digital marketing.

Fill in the form, or call us on 0800 011 9715