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RIPE Case Study

About Ripe

Ripe pride themselves on the fact that each of their brands is No.1 in their particular marketplace.

They have designed insurance products including, Insure4Sport, Golf Care, Insure4Music, and many more. All their insurance products give their customers the best possible choice at an unbeatable price.

 

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The Challenge

1. To double the size of the policy volume inside a 12 month period

2. To help The Group understand their in-house data and what it was telling them

3. Bring in new routes to market

4. Find new, potential audiences

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Our Solution

The Hit Search team set to work out the best possible solution for Ripe. We began by de-cluttering the pre-existing tracking, to ensure a reliable platform for performance measurement going forward. We then moved on to reviewing all SEO strategies for their 8 insurance brands and devised a new content-centric version.

The CRO team then introduced a Conversion Rate Optimisation (CRO) plan of attack, in order to fix some of the ‘quick wins’ and provided longer term CRO test strategies. We then re-worked their PPC campaigns across multiple search engines, ad texts and thousands of keywords per brand.

The team also introduced Programmatic Display campaigns and highly targeted TV campaigns via SkyAdsmart.

The Results

Paid Social via Facebook, introduced new Facebook audiences and therefore new revenue steams for Ripe. This is currently being rolled out across all Ripe brands.

keywords
100%
of the target keywords achieved on the first page for Golf Care
increase
31%
increase in traffic inside the first 7 months
visits
350%
policy increase year on year