At Hitsearch, we’ve been providing a full range of digital marketing agency services to ambitious businesses for more than 15 years, helping them to increase sales or leads and taking their business to the next level. Whether you’re an ecommerce brand or want to generate high quality leads through your online presence, our team can help.
Conversion rate optimisation is the process of making changes to a website to help increase the number of conversion actions made by the users who visit the site. This could be making a purchase, filling in an enquiry form, signing up to an email list or even making a phone call to the business.
CRO makes the most of your existing website traffic by increasing the return they bring, and this can also carry forward to additional traffic you start to drive with other marketing activity, increasing your ROI significantly.
Small gains in conversion rate can be really transformational for many businesses. For example, if a retail website has around 80k monthly visits, a conversion rate of 1% and an average order value of £100, that generates around £80k of revenue per month. Increasing this conversion rate to 1.5% would mean generating around £120k per month and increasing it to 3% could mean a monthly revenue of roughly £240k. This is before you take into account any additional new and relevant traffic that is driven by other marketing activity, which can increase your sales even more.
At Hitsearch, we see conversion rate optimisation as an essential part of a wider marketing strategy, playing a potentially significant role in taking your business to a whole new level. By aligning all of your channel activity and your CRO strategy together, it can make a huge difference to your bottom line.
Every business is unique and needs to be treated as such when it comes to conversion rate optimisation too. We’re an ecommerce CRO agency that believe your strategy needs to be led by real website and audience data, with a raft of important questions being asked. These include:
The analysis of your website and checkout or conversion processes will feed into a strategy of tests and recommendations to improve the rate at which people are converting. Each test results in a report and the learnings being shared, with the strategy being tweaked as things continue to maximise results.
As an experienced lead generation and ecommerce marketing agency, we’ve been assisting clients across all major industries to increase their conversion rate for many years now, which means that we bring the benefits of all of this data and experience to your project and your internal team. We use cutting edge technology and research, like our biometrics and neuromarketing protocols, to delve deeply into how and why people are using your website in the ways that they currently do, and to highlight opportunities to make adjustments to this.
Some of the benefits of working with Hitsearch on your website’s CRO include:
If you want to find out more about our approach to conversion rate optimisation and how it can help transform your online business, you can get in touch for a free 15-minute consultation and mini-audit of your current conversion-related performance. Fill in the contact form below or give our team a call on 0800 011 9715.
Contact our team today to talk about how we can help your business demand more from digital marketing.
Fill in the form or call us on 0800 011 9715