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Conversion Rate Optimisation Agency Services

At Hitsearch, we’ve been providing a full range of digital marketing agency services to ambitious businesses for more than 15 years, helping them to increase sales or leads and taking their business to the next level. Whether you’re an ecommerce brand or want to generate high quality leads through your online presence, our team can help.

Conversion rate optimisation is the process of making changes to a website to help increase the number of conversion actions made by the users who visit the site. This could be making a purchase, filling in an enquiry form, signing up to an email list or even making a phone call to the business.

CRO makes the most of your existing website traffic by increasing the return they bring, and this can also carry forward to additional traffic you start to drive with other marketing activity, increasing your ROI significantly.

Small gains in conversion rate can be really transformational for many businesses. For example, if a retail website has around 80k monthly visits, a conversion rate of 1% and an average order value of £100, that generates around £80k of revenue per month. Increasing this conversion rate to 1.5% would mean generating around £120k per month and increasing it to 3% could mean a monthly revenue of roughly £240k. This is before you take into account any additional new and relevant traffic that is driven by other marketing activity, which can increase your sales even more.

At Hitsearch, we see conversion rate optimisation as an essential part of a wider marketing strategy, playing a potentially significant role in taking your business to a whole new level. By aligning all of your channel activity and your CRO strategy together, it can make a huge difference to your bottom line.

What are the benefits of conversion rate optimisation?

While the main benefit of CRO will always be to increase the number of conversions that make it over the line on your website, there are other benefits that come with a conversion rate optimisation strategy. These include:

  1. The research and analysis which will enable you to find out much more about your target audience and help you understand their conversion pain points and triggers
  2. Helping you to provide an improved user experience on the website, which will not only result in more conversions, but also makes it more likely for visitors to come back for more, or to recommend your site to others
  3. An opportunity to increase the ROI on all marketing channels, by gaining more return for the same amount of resource, which can be scaled up for even more growth.

Our approach to conversion rate optimisation

Every business is unique and needs to be treated as such when it comes to conversion rate optimisation too. We’re an ecommerce CRO agency that believe your strategy needs to be led by real website and audience data, with a raft of important questions being asked. These include:

  1. Who are your converting customers and how do they differ to those who aren’t converting?
  2. Are there patterns to non-converting behaviours – such as drop-off points or basket abandonments?
  3. How does customer behaviour on your website compare to what you expect?
  4. What is different about the ways that your competitors do things?

The analysis of your website and checkout or conversion processes will feed into a strategy of tests and recommendations to improve the rate at which people are converting. Each test results in a report and the learnings being shared, with the strategy being tweaked as things continue to maximise results.

Our work as a conversion rate optimisation agency

Over the last 15 years, we have helped many businesses, across all sectors and with various types of audience to discover more about their website users and increase their revenue significantly. From fashion brands to conversion rate optimisation for law firms, we have a proven track record for great results.

Find out more by viewing our case studies.

Why Hitsearch are the ideal conversion rate optimisation agency partner

As an experienced lead generation and ecommerce marketing agency, we’ve been assisting clients across all major industries to increase their conversion rate for many years now, which means that we bring the benefits of all of this data and experience to your project and your internal team. We use cutting edge technology and research, like our biometrics and neuromarketing protocols, to delve deeply into how and why people are using your website in the ways that they currently do, and to highlight opportunities to make adjustments to this.

Some of the benefits of working with Hitsearch on your website’s CRO include:

  1. Our cost-effective conversion rate optimisation services that can have a huge real-world impact on your business revenue
  2. Our ROI-focused strategy and reporting
  3. Our knowledge sharing, which helps your internal team to upskill and learn from our experts
  4. Our accreditations and partnerships with Google, Microsoft and Hubspot

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How to find out more about our conversion rate optimisation work

If you want to find out more about our approach to conversion rate optimisation and how it can help transform your online business, you can get in touch for a free 15-minute consultation and mini-audit of your current conversion-related performance. Fill in the contact form below or give our team a call on 0800 011 9715.

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Contact our team today to talk about how we can help your business demand more from digital marketing.

Fill in the form or call us on 0800 011 9715