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Ecommerce CRO Agency Services

Hitsearch is an award-winning digital marketing agency and we’ve been providing consultancy services to ambitious ecommerce brands for more than 15 years, helping online retailers to improve their conversion rate and take their business to the next level.

Ecommerce CRO is essentially the process of making changes to a retail website’s content and UX to help increase the number of conversions (i.e. transactions and therefore revenue) from the users who visit the website.

Whilst driving more traffic to an ecommerce site is a great way to increase sales, using CRO to make the most of existing traffic (and then driving more people) can have a huge impact on a retailer’s bottom line. These small incremental gains in conversion rate can make a big difference. For example, if an ecommerce website has around 50,000 monthly visits, a conversion rate of 1.5% and an average order value of £75, that generates around £56k of revenue per month. Increasing this conversion rate to 2% would mean an additional revenue boost of around another £20k per month and increasing it to 3% could mean a monthly revenue of roughly £115k.

Whilst driving more traffic to an ecommerce site is a great way to increase sales, using CRO to make the most of existing traffic (and then driving more people) can have a huge impact on a retailer’s bottom line.

These small incremental gains in conversion rate can make a big difference. For example, if an ecommerce website has around 50,000 monthly visits, a conversion rate of 1.5% and an average order value of £75, that generates around £56k of revenue per month. Increasing this conversion rate to 2% would mean an additional revenue boost of around another £20k per month and increasing it to 3% could mean a monthly revenue of roughly £115k.

Ecommerce businesses need CRO to help them make the most of their existing traffic, and make sure they’re not paying for other marketing tactics to drive traffic that doesn’t stand a good chance of converting once on the website.

At Hitsearch, we see ecommerce CRO as an essential part of the marketing mix, playing as significant a role as any channel. If all marketing activity and CRO are aligned as part of a wider strategy, such as with ecommerce SEO, content marketing, outreach and digital PR and outreach, this can help to maximise the benefit of all of these channels to the business.

What are the benefits of ecommerce CRO?

The primary purpose and benefit of Ecommerce CRO is always going to be an increase in the number of successful transactions carried out through the website and therefore an increase in revenue, but there are other benefits to improving the conversion pathways too. These include:

  1. The CRO work you do will help you get to know your target audience better and help you understand their shopping triggers
  2. A better user experience for shoppers that makes them more likely to return for a repeat purchase or to recommend your site to others
  3. A better return on your wider marketing investment – especially when additional traffic driven to the site from a variety of channels also converts at the same new and improved rate

Our approach to ecommerce CRO

Every business is different, and we know that a bespoke approach that is informed by data is the most effective way to start any marketing project; the same goes for ecommerce CRO.

We dig into your audience. Who are your converting customers and how do they differ to those who aren’t converting?

We audit your website and checkout process, using a variety of different tools and techniques, to establish if there any patterns to incomplete purchases, basket abandonment and site drop offs in relation to your audience segments. How does this compare to what we know about your competitors?

This data and analysis feeds into the development of a CRO strategy that is designed specifically for your site and audience.

We execute your ecommerce CRO strategy using a test and learn approach, sharing knowledge and our processes with your internal teams and ensuring that there are conclusive results from all changes before committing to them permanently on the website.

We report on the benefits of what has been implemented and learn from every test to maximise the results, evaluating and tweaking as the strategy progresses.

Our work as an ecommerce CRO agency

With our work as an ecommerce marketing agency over many years, we have helped many clients in the retail sector to troubleshoot their site conversions, discover more about their audience and increase their revenue significantly. Find out more by viewing our case studies.

Why Hitsearch are the ideal ecommerce CRO agency partner

We’ve been helping our clients through our digital marketing in ecommerce services to increase their online sales for 15 years, and this means we have 15 years of data and experience in this sector to share with you and your team. We understand audience behaviour and what your competitors are doing from a CRO point of view. Some of the benefits of working with Hitsearch on your ecommerce CRO include:

  1. Our cost-effective services that can have a huge impact on your online revenue
  2. Our focus on ROI and presenting a business case for CRO services
  3. Our knowledge sharing helps your internal team improve and upskill
  4. Our accreditations and partnerships with Google, Microsoft and Hubspot

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How to find out more about our ecommerce CRO work

If you want to find out more about our approach to ecommerce CRO and how it can help your retail site, you can get in touch for a free 15-minute consultation and mini-audit of your website’s performance. Fill in the contact form below or give our team a call on 0800 011 9715.

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Contact our team today to talk about how we can help your business demand more from digital marketing.

Fill in the form or call us on 0800 011 9715