Hitsearch is an award-winning digital marketing agency and we’ve been providing content marketing consultancy services to ambitious fashion brands for more than 15 years, helping them to connect with their audience in new ways, bring in relevant new traffic and generate an increase in sales and revenue.
Content marketing is essentially the proven marketing technique of using content that meets the needs and answers the questions of your target audience to bring them to your website and encourage them to move down their buying journey towards making a transaction. The story doesn’t end with a single sale. Content marketing can not only help drive that initial revenue, it can also encourage repeat purchases and turn customers into brand advocates, who in turn drive more sales as well as having a great lifetime value on their own.
At Hitsearch, we view content marketing for fashion brands as a significant part of the digital fashion marketing mix, playing a major role in every channel’s activity.
Fashion brands need content marketing because it tells the story of the brand and products, which customers will buy into when they make a purchase. Whether it’s via visuals, words, influencer content, email newsletters, fashion social media, user generated content or a combination of all of these, creating engaging content that resonates with the people who buy from you is invaluable in the competitive online fashion marketplace and can be something that sets you apart from your competitors.
All businesses have elements that are unique to them and this means that a tailored approach is required for any content marketing strategy and activity when it comes to digital marketing for fashion brands. Whether it’s differences in your products, brand, audience or any USPs that set you apart from other businesses in the fashion sector, you need an approach to content that is bespoke.
First of all, getting under the skin of your audience is essential. Who are they? What are they looking for? What motivates them? What influences them? What problem or need do they have that you can solve? What types of content resonate best with them? What channels can they be reached by? What devices do they use? What is their buyer journey? How do your main competitors reach them?
We’ve helped many fashion brands to discover more about their audience, produce content that effectively contributes to sales and brand advocacy across all channels. Find out more by viewing our case studies.
We’ve been assisting clients in the online fashion sector to increase their online sales for 15 years. This means that we can use our 15 years of experience, data and learnings to benefit your brand when we work with you. We understand the online fashion marketplace, the challenges and opportunities presented by this industry and what your competitors are doing to secure their market share. We bring all of this to the table when we work with you. The benefits of working with Hitsearch on fashion content marketing campaigns include:
If you want to find out more about our approach to content marketing and how it can help your fashion website and brand presence online, you can get in touch for a free 15-minute consultation and mini-audit of your current performance in this area. Fill in the contact form below or give our team a call on 0800 011 9715.
Contact our team today to talk about how we can help your business demand more from digital marketing.
Fill in the form or call us on 0800 011 9715