Fashion Digital Marketing

Your Fashion Brand

Our fashion SEO services and your fashion brand

Whichever sector we work in, we adopt current best practice when it comes to fashion SEO, as we strive to achieve higher organic brand visibility for each and every one of our clients. We understand, that, as a fashion brand, a strong online presence and fashion digital marketing is pivotal to the success of your business. Hit Search are no strangers to the competitiveness of today’s fashion market and so our fashion SEO team will apply knowledge and expertise to ensure your e-commerce website is exactly where it needs to be in order to drive relevant traffic to your website. SEO for fashion brands is an important long-term investment and can work with the other marketing channels.

Paid Media

How can Hit Search help your PPC Campaign?

Hit Search plan and execute digital marketing strategies that not only help the brand to connect with your customers, but also improves brand awareness and, most importantly, drives increased revenue.

A common challenge for fashion brands managing their paid media activity internally is that with so other facets to juggle within your marketing department, it can be difficult to allocate enough time to it. If paid media campaigns are not set up or optimised correctly, on an ongoing basis, they simply aren’t going to be working as hard for you as they could be, and you could be losing revenue and wasting budget at the same time.

Adwords

Whether you want us to wipe the slate clean and set up brand new fashion digital marketing campaigns or dramatically improve the performance of your existing fashion PPC ad groups, we can certainly help! AdWords is a platform that demands constant attention, tweaking important details to make sure your campaigns deliver the best possible results. This frees up your time to spend elsewhere on your business.

Identify your competitors

Our PPC team are all qualified to give an intuitive response to the Google AdWords platform. Our desire to build on our knowledge and expertise in the PPC field means that your PPC campaigns are in safe, dynamic and responsive hands. We share your passion, to drive highly relevant traffic to your website. We will apply our fashion digital marketing and PPC expertise to not only show your brand to lots of people, but to the right people.

So, how can Hit Search help your fashion content marketing?

We’ve briefly spoken about what makes us tick, but our content team really are something special! So, let us share our expertise and implement, analyse and most importantly improve your brand’s visibility with content marketing.

Our team follow a four-step process; all four steps are what we believe is needed to create a successful content marketing strategy. With monthly reports and regular check-ins with your account manager, we are confident we can deliver results beyond your expectations.

1. Content Auditing
2. Content Development & Design
3. Content Production
4. Content Outreach

Working with CRO experts

How can Hit Search help improve your fashion website conversion rate?

Knowing exactly where conversion rate problems, and equally, strengths, lie for your website, can be the difference between an increase in revenue and a dramatic loss in revenue. Understanding exactly how your site performs is our specialty, and feeding back our results of the analysis, research, and implementation, is something we pride ourselves on. We understand that communication is key and you need to know exactly what you’re getting for your investment.

Our conversion rate optimisation service can help you first obtain, and then sustain, a competitive advantage.

Research and analysis

Forming an important part of each sub-service, research and analysis is an ongoing task throughout the duration of any CRO campaign.

Implementation and testing

Another ongoing aspect of your fashion CRO campaign, this process ensures that proposed changes have a strong data case, through testing in a variety of ways. Only site changes that have proven effective in increasing your fashion website’s conversion rate then go on to be implemented for all users across the site.

Getting your fashion brand’s voice heard is the primary aim of our outreach process. And in the over-saturated fashion industry, it can be difficult to stand out. That’s where we come in…

Our content outreach team have a wealth of experience building lasting relationships with relevant bloggers and influencer who are ideally suited to your brand. Once these relationships have been formed and nurtured, these bloggers and influencers can go on to become your brand advocates, giving you an increased reach with their highly relevant and engaged audience. Our content outreach team work strategically to deliver the best possible content placement opportunities to amplify and complement your brand and fashion range.

Influencers

Introducing Influencer Marketing

With the influence of social media only growing, shoppers are more invested in what they see online than ever before, especially when it comes to fashion. Whilst it used to be the glossy pages of magazines or fashion week catwalks that influenced our fashion choices, now it’s all about the best fashion influencers on Instagram. This is why the use of Instagram fashion influencers in the UK could be vital to your digital marketing social strategy. At Hit Search, we’ve got years of experience in helping fashion brands to partner with the right influencers, on the right campaigns. Should you choose to invest in the ever-growing, exciting world of influencer marketing to grow your business, Hit Search will work to pair your brand with the perfect influential content creators, utilising their trusted, engaged following to effectively drive traffic and revenue to your site. You can find out more about how Hit Search has been leveraging the world of influencer marketing across a number of different sectors, here.

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