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Fashion Marketing Services

Here at Hit Search, we don’t see ourselves as your typical agency…we have specialisms, and one of those specialisms is fashion marketing! Since 2007, we have developed our knowledge of the fashion sector through working with leading global fashion brands from the catwalks of New York, London, Dubai and beyond. We are the only fashion marketing agency you'll ever need. 

The experience and expertise we bring to the fashion world, can help grow and establish your fashion brand, from global brands, right down to a helping a new fashion start-up business flourish; we will nurture and guide your brand through digital marketing growth strategies.

How do our clients benefit?

Our clients benefit from having direct contact with our fashion digital marketing experts. Our digital teams are specifically recruited to work on our fashion clients, so at their very core, they’re passionate about your business! Our fashion-specific teams have helped our fashion clients increase their revenue through specific fashion digital marketing tactics, helping them through various stages of business growth.

SEO

At Hit Search, we have always taken a best practice approach to SEO throughout all sectors. We’re proud of our ethical marketing values and we feel the changes we make to your fashion site will generate higher organic brand visibility, which, in turn, creates the best opportunity to generate organic, relevant traffic to your fashion site.

At Hit Search, we have always taken a best practice approach to SEO throughout all sectors. We’re proud of our ethical marketing values and we feel the changes we make to your fashion site will generate higher organic brand visibility, which, in turn, creates the best opportunity to generate organic, relevant traffic to your fashion site.

How will our SEO services help your fashion brand?

  • We’ll help you increase your organic visibility so more customers can find you!
  • We can engage your target market with your fashion brand
  • We can supply your business with in-depth tracked campaign results
  • You’ll have our SEO expertise and knowledge at your fingertips!
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Paid Media

Building a PPC campaign takes careful and continuous monitoring and requires heavily researched long-tail and short-tail keywords, ensuring your PPC campaigns are concise and promote your fashion brand effectively.

Building a PPC campaign takes careful and continuous monitoring and requires heavily researched long-tail and short-tail keywords, ensuring your PPC campaigns are concise and promote your fashion brand effectively.

The Google AdWords platform can seem straightforward enough to set up, and in fact, you probably already have an AdWords account! But with so many other facets to juggle within your marketing department, it can be difficult to allocate enough time to it. If managed incorrectly and inconsistently, you can find your budget just wastes away. We’re here to take that stressful bidding, researching, analysing and reporting weight you’ve been carrying around, straight off your shoulders.

If no stress, great ROI and higher conversions for your fashion site sound good, then read on to see how we can help you further!

How can Hit Search help your PPC Campaign?

  • Whether you want us to wipe the slate clean and set up brand-spanking new campaigns or dramatically improve your existing fashion PPC ads, we can certainly help! AdWords is a platform that demands constant attention, tweaking important details to make sure your campaigns deliver the best possible result. Your time could probably be better spent elsewhere in your marketing department, right?
  • We can help identify your competitors across PPC, highlighting what keywords and areas your competitors are bidding on, we can even analyse the value of their PPC keyword traffic. This deeper level of analysis gives your business the inside track, it will start your business off on the journey towards gaining that desired competitive PPC advantage, and more importantly, once you’re there, we can help you sustain and continuously improve it!
  • Our PPC team have Google AdWords qualifications coming out of their ears, and most importantly the qualifications are coupled with an intuitive response to the AdWords platform. Their desire to build on their knowledge and expertise in the PPC field can’t be rivalled, ok maybe just by Google themselves! Your PPC campaigns are in very safe, dynamic and responsive hands. They share your passion, to drive highly relevant traffic to your website.
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Content Marketing

Content marketing is a branch of digital marketing limited by imagination only. There are so many forms of content marketing that can help boost, not only your fashion brand’s awareness, but can help establish any brand as an industry thought leader. Increasing your brand exposure through content marketing, can have a phenomenal impact on your website traffic, conversion rates and ultimately, revenue!

Content marketing is a branch of digital marketing limited by imagination only. There are so many forms of content marketing that can help boost, not only your fashion brand’s awareness but can help establish any brand as an industry thought leader. Increasing your brand exposure through content marketing can have a phenomenal impact on your website traffic, conversion rates and ultimately, revenue!

Our content marketing team is filled with creative experts, who are just overflowing with fashion content marketing knowledge. They know how to get content noticed, from experimenting with video marketing and interactive imagery, to writing content that captures and educates your target audience.

So, how can Hit Search help your fashion content marketing?

We’ve briefly spoken about what makes us tick, but our content team really are something special! So, let us share our expertise and implement, analyse and most importantly improve your brand’s visibility with content marketing.

Our team follow a four-step process, all four steps are what we believe create a successful content marketing strategy and with monthly reports and regularly check-ins with your account manager, we are confident we can deliver results beyond your expectations.

  • Content Auditing
  • Content Production
  • Content Design
  • Content Outreach
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CRO

We have vast knowledge and expertise in this area of digital marketing, we believe that our guidance and strategic input will help create a much more pleasing user-experience and most importantly, will help increase the rate at which your visitors convert through your fashion site.

We have vast knowledge and expertise in this area of digital marketing, we believe that our guidance and strategic input will help create a much more pleasing user experience and most importantly, will help increase the rate at which your visitors convert through your fashion site.

Our CRO fashion marketing team can help immediately identify areas of conversion weaknesses, just from historic experiences alone coupled with a brief site audit. After implementing proven tactics, our teams can then start collaboratively researching best practices, implementing and tweaking any site elements to ensure the best possible conversion rate is achieved for your website; whether it’s an ecommerce site or lead generation, we can help!

How can Hit Search help your fashion site conversion rate?

Knowing exactly where conversion rate problems, and equally, strengths lie in your site, can be the difference between an increase in revenue and a dramatic loss in revenue. Understanding exactly how your site performs is our speciality, and feeding back our results of analysis, research and implementation, is something we pride ourselves on. We understand that communication is key, you want to know exactly what you’re getting for your money!

Our conversion rate optimisation service can help you first obtain, and then sustain a competitive advantage, and in the fashion industry, we understand how important it is to stand out from the crowd.

Our fashion CRO sub-services initially consist of:

  • CRO review of your fashion website. This will highlight all areas of your site that require immediate attention.
  • CRO planning. We will plan a CRO strategy aligned with the goals and objectives your fashion brand aspire to, with our professional input included.
  • Research and analysis. Forming an important part of each sub-service, research and analysis is an ongoing task throughout the duration of any CRO campaign.
  • Implementation and testing. Another ongoing aspect of your fashion CRO campaign, this process will help with the first phase of changes to be implemented. These changes will then go through a testing phase to see how effective they have been to your fashion website’s conversion rate.
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Digital PR & Outreach

Outreach is the process of building reputable relationships with key industry websites, bloggers and other third party websites. Placing these pieces of content in prominent areas across the web, where your audience regularly visit and engage with, can help your fashion brand gain the targeted awareness it deserves!

Outreach is the process of building reputable relationships with key industry websites, bloggers and other third party websites. Placing these pieces of content in prominent areas across the web, where your audience regularly visit and engage with, can help your fashion brand gain the targeted awareness it deserves!

Getting your fashion brand’s voice heard is the primary aim of our outreach process. And in the over-saturated fashion industry, it can be difficult to shout loud enough, that’s where we come in…

Our content outreach team have a wealth of experience building lasting relationships with bloggers who will love, or already love your brand and become brand advocates, to building professional relationships with leading industry websites. So, no matter how niche your fashion brand is, our content outreach team consistently endeavour to deliver the best possible content placement opportunities to perfectly amplify and compliment your brand!

To identify a suitable fashion outreach prospect we measure a variety of site and social metrics including:

  • Social reach of the website across a number of social channels
  • The domain authority of the external site or blog
  • Whether the site or blog publishing relevant content to your fashion brand
  • We estimate their volume of site traffic
  • We monitor the frequency of new content published on their site
  • We also check out their social media engagement and interaction
  • And much, much more!
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