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Insurance Marketing Services

Driving results through insight, performance & creative strategy



We’ve been working with insurance brands for over 10 years, so we know exactly how to drive insurance-motivated traffic to your website as well as increase those policy volume conversions.

Our holistic approach to insurance marketing means a real focus on how each channel works in tandem with each other, ensuring that your insurance marketing campaigns fuel assertive policy growth from month one.

Proven experience with these insurance brands

Check out our client case studies below.

We have worked with a broad scope of insurance brands, from some of the largest insurance institutions to niche single online insurance products. We understand the inner workings of a huge range of insurance products, not only knowing the best language and marketing currency to use, but also what an attractive CPA should look like.


I’ve worked with Hit Search for a few years now. They are great to work with as they take more of a partnership approach, so feel like an extension of our marketing team. They employ talented staff, always bring new ideas and technologies to our attention and deliver what they say they will deliver.
I would highly recommend them to anyone looking for a full-service digital agency.

- Head of Marketing, JRW Insurance Group


We will always take a best practice approach to any SEO campaigns we deliver. Having delivered strong results through both on-site and off-site SEO for a wide array of insurance clients, our team are experts in ethical SEO practices and are here to help every step of the way.



  •  Increase Organic Visibility

We will boost your organic visibility across a combination of generic and deeper insurance search terms, meaning more customers can find you at each stage of the keyword buying cycle.

  •  Connect, Effortlessly

We connect motivated traffic to the insurance product they are looking for with ease.

  •  Detailed Analysis & Measured Data

We supply your business with monthly KPI reports that show detailed campaign analysis and progress tracking, keeping you in the loop. We don’t hide behind confusing data; all our SEO work is measured on both SERP visibility and volume of monthly policy growth.

  •   Dedicated Account Manager

Your dedicated Account Manager holds the key between our internal team and your management information/reporting data and is on hand to answer any queries you may have along the way.

Paid Media

Whether you’re a new insurance business looking for a full strategy, setup and implementation – or you are simply not happy with current performance – we are here for you. Google AdWords and Bing platforms demand constant attention and fine-tuning to make certain your campaigns deliver the best possible results from the very first day.



Building & maintaining an insurance focused PPC campaign takes careful and continuous monitoring. We undertake thorough research on long-tail and short-tail keywords, ensuring your PPC campaigns are concise and promote your insurance company effectively.

Despite the tricky landscape of thousands of insurance keywords relating to dozens of target audience personas, our team of PPC specialists can generate a positive ROI from PPC campaigns whilst targeting a whole host of different insurance product types - with demonstrable success.

  •  We are an Accredited Google Partner

Our Google Partner status gives us direct access to further insight and authoritative advice from the Google team, as well as underlining our long-standing experience and expertise across related ad platforms. Put simply, this certification ensures that every single one of our clients receives only the best.

  •  Deeper Level of Analysis

Our team’s thorough level of analysis leaves no stone unturned. We give your business the inside track and ensure no budget is wasted. We’re here to start your business off on the journey towards gaining competitive PPC advantage, and more importantly, once you’re there, we can help you sustain and continuously improve it.

  •  Content Marketing

There are so many forms of content marketing for insurance brands that can help boost not only brand awareness but can help establish any insurance brand as an industry thought leader, too. Increasing your exposure through content marketing can have a huge impact on your website traffic, conversion rates and, ultimately, policy volumes. Our content marketing team is made up of creative specialists who know how to get your content noticed. From experimenting with video and interactive visuals to writing pieces that captivate and educate your target audience personas, we will develop a content marketing strategy for your insurance brand that delivers.
  •  Drive Relevant Traffic

Our PPC team’s abundance of Google AdWords qualifications and intuitive knowledge of the AdWords platform itself mean that your PPC campaigns are in safe, dynamic and responsive hands.





With our knowledge and expertise of conversion rate optimisation, our guidance and strategic input will help create a much more effective user experience and, most importantly, will help increase the rate at which your visitors convert through your insurance website.



Our CRO team will immediately identify areas of conversion weaknesses on an insurance-focused website. After implementing proven tactics, our team will then start to collaboratively research best practices, implementing and tweaking any site elements necessary to ensure the best possible conversion rate is achieved for your website. Our conversion rate optimisation service helps your insurance brand first obtain and then sustain a competitive advantage.


  •  CRO review

A thorough CRO review of your insurance website will highlight all areas of UX that require immediate attention.
  •  CRO Planning, Research and Analysis

We will plan a CRO strategy aligned with the bespoke goals and objectives of your insurance company, with our professional input and suggestions included throughout. We make sure that research and analysis are always ongoing throughout the duration of any CRO campaign.

  •  Implementation and Testing

The above process will help with the first phase of changes to be implemented. These changes will then go through a testing phase to see how effective they have been to your insurance website’s conversion rate.

Digital PR & Outreach

Getting your voice heard as an insurance brand is the primary aim of our outreach process. In the sometimes-over-saturated insurance sector, it can be difficult to shout loud enough to cut through the noise. That’s where we come in.

Outreach is the process of building reputable relationships with key news sources, bloggers, vloggers and other third-party websites, depending on your specific goals and needs as a business. By placing purposeful pieces of content in prominent areas that your target audiences regularly engage with, we can help your insurance company gain the targeted awareness it deserves. Outreach can also provide value by acting as a link-building exercise, helping to boost your backlink profile and strengthen your SEO efforts.

Our outreach team have a in depth experience of building lasting relationships with key gatekeepers in the digital media space, whether that be journalists or bloggers. No matter how niche your insurance product is, we consistently endeavour to secure the best possible content placement and coverage that we know will amplify and complement your brand.


Hit Search: Experts in Insurance Marketing Services

Our diverse and highly skilled team are here to offer support in a wide range of marketing areas for your insurance brand. Our multi-channel approach to marketing has led to a track record of effective strategies for the insurance sector that deliver and engage. By marrying technical approaches with creative tactics, our insurance marketing campaigns are never one-size-fits-all. We strive to develop marketing strategies that will consistently have your brand’s best interests and unique goals at heart.

Whether it’s a full-service insurance marketing strategy you are looking to develop, or you have a more particular issue you would like us to work on – let’s chat today and talk about what could be the best approach for your business.

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