How will our law firm PPC services put your business in front of the right people?

As an established PPC agency, we have an abundance of experience when it comes to using PPC to drive targeted leads to your legal practice. In the past, we have managed profitable PPC campaigns for a number of top 500 legal firms and have successfully boosted ROI as a result. Our legal PPC strategies are tailored to each and every one of our clients’ needs and we work to establish well-thought out goals and KPI’s so that we know exactly what we need to do in order to achieve them.

Our expert PPC team will conduct data-driven legal PPC campaigns to help your law firm improve and succeed online, ensuring that every single penny of your PPC budget is spent with your business objectives in mind. Not only this, we will also guide you through the entire process, remaining on hand for when you have any questions about your campaigns and the results we’re seeing.

An effective PPC campaign means that you can target people who are directly looking for your services, which is why we believe PPC for lawyers can be foundational for a successful legal marketing campaign.

Display advertising for law firms

The main aim of our paid media activity is not just to generate traffic to your website but to ensure that that traffic is highly targeted, in order to maximise conversions. Our team has the ability to create head-turning display advertisements to really show your law firm in its best light and ensure that your business becomes more visible in the digital space. No matter how big or small your legal business, our aim is to produce exciting, visually stimulating and engaging ads containing useful and relevant information. This will encourage interactions with people that are researching about and looking for your specific services. Our combination of professional industry experience, creative design team and knowledgeable PPC experts means that we have got your law firm covered when it comes to your display advertising needs. At Hit Search, we’re aware that when it comes to producing cutting-edge display advertising for law firms, there is no one-size fits all approach, which is why we tailor all of our ads specifically to each of our legal clients, working with you to produce the best possible end result.

PPC + search engine advertising for law firms

Another quick way for lawyers to generate those all-important high-quality leads is to utilise pay per click search engine advertising. Legal PPC works by your business paying a fee every time one of your adverts is clicked on via Google search results. Whilst we will attempt to earn visits to your site organically, PPC is a great support to any SEO campaign as it gives your business the digital boost it needs to ensure that highly targeted traffic is coming through to your website and encouraging an increase in conversions, whilst the organic strategy builds in the background. With an expert team that know how to specifically target ads to bring you the highest quality traffic, we’ll see that every single penny of your PPC budget is spent wisely.

Performance is easily tracked

After setting up your legal PPC campaign, our team can easily and immediately track the performance of the keywords and phrases that we have recommended to target. Thanks to our software, we can quickly check to see what ads are bringing in the most traffic, whether your conversion rates are going in the right direction and whether as a business, you’re receiving a return on investment. Any changes we notice, we will adjust your campaigns accordingly so that they’re always performing at their best.

Paid Social for law firms

Another element of paid advertising that you should consider using for your legal firm is paid social media advertising. With virtually the whole world now on social media, paid social advertising is a fantastic way to quickly reach your target demographic, be that on Facebook, Instagram, Twitter or YouTube (to name a few). Paid social won’t just encourage people to interact and engage with your social media accounts, it will also help to generate all-important interest around your brand as well as assist online conversions through this new-found social audience. Again, a paid social campaign is different for everyone and our experts can carefully tailor your paid social media strategy to exactly what you want to achieve as a business and brand.

2. Followed by a healthy amount of retargeting

Our PPC marketing for law firms doesn’t just aim to target new customers but also to retarget those that have already used your services and may want to do so again. We will retarget your searching users with highly relevant ads. Retargeting may appear pretty self-explanatory but actually there’s a lot more to it than simply displaying ads to your past visitors. At Hit Search, we have plenty of experience when it comes to retargeting, knowing that the best way to retarget is cross-platform, retargeting users that got to your site through Google on Facebook and vice versa. We can also use Facebook to retarget users who found themselves on your website through a search ad, with exactly what they were searching for. It may seem a little spooky, but it’s a fantastic way to stay ahead of your competitors.

3. Using PPC and SEO to complement each other

PPC allows us to determine the profitability and conversion rate of specific keywords, before targeting it with SEO as part of a longer-term strategy. Once PPC has determined this, we are then able to ignore poor converting and unrelated keywords and only focus on profitable ones, within the SEO strategy as well as with PPC. By allowing your PPC spend to guide your SEO strategy, we are ensuring that you’re getting the most out of your budget, not just with PPC but in all areas of the marketing strategy.