Instagram retail marketing is a fantastic way of raising awareness of your brand and boosting sales at the same time. The truth is, Instagram is a fantastic tool for any retail business with a goal to increase their engaged customers and in turn, build sales and there’s no denying that Instagram, in today’s marketing world, is everywhere. No matter your business’ niche, we can help you to develop an Instagram retail marketing strategy that works for you. There are many ways in which we can help you increase your sales purely through the use of Instagram – here’s why it’s well worth getting involved.
Instagram is a fantastic tool for not just targeting people but targeting the right people. Firstly, the use of hashtags is a great (and free!) way to make your brand reachable and searchable and it also allows you to engage with potential customers, by finding them easily. We will be sure to add appropriate hashtags to the end of your posts to really get the most use out of them. As well as using hashtags to target people who are likely to be interested in your products, we’ll ensure that your Instagram retail marketing strategy takes advantage of Instagram’s location feature. Location-tagged posts and stories show up in the relevant searches, which can significantly enhance your post visibility for a specific location.
Having an in-depth understanding of your target market is an essential part of your Instagram retail marketing strategy. At Hit Search, to ensure our targeting is as accurate as possible and to ensure the content we’re creating for you will have the best possible effect, we will:
As well as posting for the right people, we’ll also use Instagram insights to ensure that we’re posting at the best possible times for engagement. There may be a specific time and day window that is best for engagement with your brand and the more people that see and engage with your posts, the better. A good Instagram retail marketing strategy will take this information into account and schedule posts for optimum times.
Thanks to the Instagram algorithm, the more you view someone’s posts or stories, the more Instagram will show them to you, which is why you can take advantage of this to maximise reach and engagement. We’ll ensure that if your audience are engaging with your content, then we’ll engage back on your behalf – whether that’s replying to comments or even hosting competitions and giveaways to encourage engagement and also to give back to your audience.
For some brands, it’s just as much about the carefully taken pictures as it is the user-generated content (content about your brand, that has been posted by your customers). At Hit Search, we know that user-generated content is a fantastic part of any Instagram retail marketing strategy as it shows that the brand is real, your customers’ posts will be highly relatable and UGC can also increase engagement with your customers, effectively building that all-important brand loyalty.
In recent months, Instagram has added a new feature that may turn Instagram retail marketing completely on its head and Hit Search can show you how. Companies now have the ability to link quickly and directly to items for purchase, meaning potential customers can now make a purchase, without even leaving the app. The new feature allows the retailer to add shoppable tags to their images which means you can see details, such as price and product description, before clicking through to make a purchase. This quick and easy way of shopping is revolutionising the way retail brands use the Instagram app and at Hit Search we’ll ensure you’re staying one step ahead of the game with eye-catching content that your audience will want to shop.