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Stephensons Case Study

About Stephensons

Stephensons Solicitors LLP is a full service, award-winning top 150 law firm, with 36 partners and over 470 staff nationwide.

Recommended in over 10 areas by the Legal 500, Stephensons’ client base is wide ranging. From highly-tailored personal cases covering everything from clinical negligence and personal injury, to driving offences and family law, through to large commercial, public and third sector services. Stephensons deliver in more than 35 areas of specialist legal advice.

 

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The Challenge

Like many in the legal sector, Stephensons have faced unprecedented legislative changes in terms of fees and referrals treatment for services. These changes fed into a review of communications to clients and prospects via the website which informed an overall marketing strategy review, with an increased focus on digital channels.

The main objective set by Stephensons was, and still is, to provide an informative and user-friendly website, that ranks well and delivers a great user experience, which translates into website visitors making an enquiry, either online or via the telephone.

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Our Solution

The Hit Search team set about creating dynamic and measureable SEO campaigns to ensure the client’s presence within the search engines stayed highly visible, enabling them to compete adequately.

Our team then set about creating an innovative conversion rate optimisation (CRO) campaign. Employing a variety of CRO tactics would help support Stephensons’ initial objective, to provide a user-friendly website, delivering a great user experience.

The Results

increase
23%
increase of overall traffic & 25% of organic traffic over the year
cro
59%
increase of overall conversions over the year
increase-mobile-traffic
66%
increase of mobile traffic