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Stephensons Solicitors LLP Case Study

Stephensons Full Service Solicitors
66% increase in mobile device traffic
SEO Services


"Hit Search have worked on our account for over 4 years, during this time we have seen keyword word rankings improve organically, in terms of gaining a significant number of page 1 listings."

Head of Marketing & Partner, Stephensons Solicitors LLP

the results

Increase Icon
23 %
increase in overall traffic
CRO Icon
59 %
increase in overall conversions for the year
Increased Mobile Traffic Icon
66 %
increase in mobile traffic

About Stephensons Solicitors LLP

Stephensons Solicitors LLP is a full service, award-winning top 150 law firm, with 36 partners and over 470 staff nationwide.

Recommended in over 10 areas by the Legal 500, Stephensons’ client base is wide-ranging. From highly-tailored personal cases covering everything from clinical negligence and personal injury to driving offenses and family law, through to large commercial, public and third sector services. Stephensons deliver in more than 35 areas of specialist legal advice.

Stephensons Website

The Challenge

Like many in the legal sector, Stephensons have faced unprecedented legislative changes in terms of fees and referrals treatment for services. These changes fed into a review of communications to clients and prospects via the website which informed an overall marketing strategy review, with an increased focus on digital channels.

The main objective set by Stephensons was, and still is, to provide an informative and user-friendly website, that ranks well and delivers a great user experience, which translates into website visitors making an enquiry, either online or via the telephone.

Our Solution

The Hit Search team set about creating dynamic and measureable SEO campaigns to ensure the client’s presence within the search engines stayed highly visible, enabling them to compete adequately.

Our team then set about creating an innovative conversion rate optimisation (CRO) campaign. Employing a variety of CRO tactics would help support Stephensons’ initial objective, to provide a user-friendly website, delivering a great user experience.

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