Stephensons Solicitors LLP Case Study

The Challenge

Like many in the legal sector, Stephensons have faced unprecedented legislative changes in terms of fees and referrals treatment for services. These changes fed into a review of communications to clients and prospects via the website, which informed an overall marketing strategy review, with an increased focus on legal digital marketing channels.

The main objective set by Stephensons was, and still is, for their partner digital marketing agency to help them provide an informative and user-friendly website, that ranks well and delivers a great user experience, which translates into website visitors making an enquiry, either online or via the telephone. Increasing law firm brand awareness amongst the various target audience segments is always a priority.

Our Solution

The Hitsearch team set about creating dynamic and measurable SEO for solicitors strategies to ensure the client’s presence within the search engines stayed highly visible, enabling them to compete with other comparable brands carrying out their own law firm marketing plans.

Our team then set about creating an innovative conversion rate optimisation (CRO) campaign. Employing a variety of CRO tactics would help support Stephensons’ initial objective, to provide a user-friendly website, delivering a great user experience.

Our experience in marketing for solicitors means that we can develop a bespoke plan when online marketing for law firms, that utilises our knowledge of the sector and strategy expertise to deliver great results in the short, medium and long term.